{"id":13067,"date":"2024-02-08T13:47:38","date_gmt":"2024-02-08T13:47:38","guid":{"rendered":"https:\/\/nextbi.nl\/?p=13067"},"modified":"2025-04-18T15:56:48","modified_gmt":"2025-04-18T15:56:48","slug":"groeikansen-met-een-maatwerk-marktpenetratie-analyse","status":"publish","type":"post","link":"https:\/\/nextbi.nl\/en\/groeikansen-met-een-maatwerk-marktpenetratie-analyse\/","title":{"rendered":"Groeikansen met een maatwerk marktpenetratie analyse"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\r\n<h2 id=\"h-ontdek-sterke-segmenten-en-groeikansen-met-een-maatwerk-marktpenetratie-analyse\" class=\"wp-block-heading\">Ontdek sterke segmenten en groeikansen met een maatwerk marktpenetratie analyse<\/h2>\r\n\r\n\r\n\r\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__descriptive-text\">Geschatte leestijd: <\/span><span class=\"yoast-reading-time__reading-time\">5<\/span><span class=\"yoast-reading-time__time-unit\"> minuten<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\">\r\n<h3>Inhoudsopgave<\/h3>\r\n<ul>\r\n<li><a href=\"#h-een-maatwerk-marktpenetratie-analyse\" data-level=\"2\">Een maatwerk marktpenetratie analyse<\/a><\/li>\r\n<li><a href=\"#h-de-mpa-als-sleutel-voor-een-compleet-klantbeeld-marktinzichten-en-concurrentiekracht\" data-level=\"2\">De MPA als sleutel voor een compleet klantbeeld, marktinzichten en concurrentiekracht<\/a><\/li>\r\n<li><a href=\"#h-optimale-analyse-met-actuele-gegevens-en-verrijkte-bestanden\" data-level=\"2\">Optimale analyse met actuele gegevens en verrijkte bestanden<\/a><\/li>\r\n<li><a href=\"#h-een-ideale-leadlijst-samenstellen-met-marktinzicht-klantbeeld-en-mpa-resultaten\" data-level=\"2\">Een ideale leadlijst samenstellen met marktinzicht, klantbeeld en MPA resultaten<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<p>Een marktpenetratie analyse vertelt je in welke marktsegmenten je als aanbieder sterk vertegenwoordigd bent en waar interessante groeimogelijkheden liggen. Zeer nuttige informatie om effici\u00ebnt je marktaandeel te vergroten. Er wordt bij de marktpenetratie analyse namelijk gekeken naar voor jou relevante bedrijfskenmerken. Dit betekent dat naast de branche, regio, bedrijfsgrootte e.d. ook andere specifieke kenmerken meegenomen kunnen worden zoals BAG informatie, of het een hoofdkantoor of filiaal betreft, of er een webshop aanwezig is etc. Dit maakt de marktpenetratie analyse een maatwerk analyse die je kunt inzetten om gericht je groeistrategie te bepalen.<\/p>\r\n\r\n<h2 id=\"h-de-mpa-als-sleutel-voor-een-compleet-klantbeeld-marktinzichten-en-concurrentiekracht\" class=\"wp-block-heading\"><strong>De MPA als sleutel voor een compleet klantbeeld, marktinzichten en concurrentiekracht<\/strong><\/h2>\r\n\r\n<p>Naast het bepalen van een gedegen groeistrategie, is de MPA ook zinvol bij het cre\u00ebren van een 360 graden klantbeeld, het ontdekken en kunnen inspelen op ontwikkelingen in de markt en tegelijkertijd het versterken van je concurrentiepositie. Daarbij komt dat het vergroten van je marktaandeel van een bestaand product of een bestaande dienst altijd eenvoudiger en goedkoper is qua sales- en marketinginspanningen dan het op de markt brengen van een nieuw product of een nieuwe dienst. Een MPA kan ook voor een onverwachte wending zorgen binnen je groeistrategie. Dit is het geval wanneer je ontdekt dat er te weinig groeipotentie is en dat het juist tijd is voor productontwikkeling of diversificatie.<\/p>\r\n\r\n<p>Voor een marktpenetratie analyse wordt over het algemeen het klantenbestand ingezet. Maar ook leads geven interessante inzichten over je meest kansrijke doelgroep. Onder de leads bevinden zich soms hele andere type bedrijven dan de bedrijven die je nu actief via acquisitie of campagnes benadert. De MPA op klanten en leads biedt je dus een belangrijke focus waardoor je ROI aanzienlijk zal stijgen.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-optimale-analyse-met-actuele-gegevens-en-verrijkte-bestanden\" class=\"wp-block-heading\"><strong><strong>Optimale analyse met actuele gegevens en verrijkte bestanden <\/strong><\/strong><\/h2>\r\n\r\n<p>De gegevens in de bestanden die je wilt inzetten voor de MPA, worden eerst geactualiseerd. Enkel <a href=\"https:\/\/nextbi.nl\/data-solutions\/data-management\/updaten-verrijken\/\" target=\"_blank\" rel=\"noopener\">actuele gegevens<\/a> leveren immers een betrouwbaar beeld en een bruikbare <a href=\"https:\/\/nextbi.nl\/data-driven-marketing\/data-analyse\/\" target=\"_blank\" rel=\"noopener\">analyse<\/a>. Je gegevens worden vergeleken met ruim 3,6 miljoen organisaties, overheidsinstanties, instellingen, stichtingen en verenigingen in Nederland. De gegevens die we kunnen matchen, krijgen een uniek nummer (ebi-nummer) toegekend waardoor zij altijd snel en eenvoudig zijn te koppelen aan de NextBI database om te updaten, verrijken en ontdubbelen in de toekomst. Het bestand kan nu worden <a href=\"https:\/\/nextbi.nl\/en\/behaal-je-doelen-met-dataverrijking\/\" target=\"_blank\" rel=\"noopener\">verrijkt<\/a> met de gewenste kenmerken voor de MPA. Het waardevolle bestand dat uiteindelijk is gecre\u00eberd, is het uitgangspunt voor een gedegen MPA.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1072\" data-id=\"13088\" class=\"wp-image-13088\" src=\"https:\/\/nextbi.nl\/wp-content\/uploads\/2024\/02\/MPA-def.png\" alt=\"\" srcset=\"https:\/\/nextbi.nl\/wp-content\/uploads\/2024\/02\/MPA-def.png 1600w, https:\/\/nextbi.nl\/wp-content\/uploads\/2024\/02\/MPA-def-300x201.png 300w, https:\/\/nextbi.nl\/wp-content\/uploads\/2024\/02\/MPA-def-1024x686.png 1024w, https:\/\/nextbi.nl\/wp-content\/uploads\/2024\/02\/MPA-def-768x515.png 768w, https:\/\/nextbi.nl\/wp-content\/uploads\/2024\/02\/MPA-def-1536x1029.png 1536w, https:\/\/nextbi.nl\/wp-content\/uploads\/2024\/02\/MPA-def-600x403.png 600w, https:\/\/nextbi.nl\/wp-content\/uploads\/2024\/02\/MPA-def-900x604.png 900w, https:\/\/nextbi.nl\/wp-content\/uploads\/2024\/02\/MPA-def-400x269.png 400w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 id=\"h-een-ideale-leadlijst-samenstellen-met-marktinzicht-klantbeeld-en-mpa-resultaten\" class=\"wp-block-heading\"><strong>Een ideale leadlijst samenstellen met marktinzicht, klantbeeld en MPA resultaten<\/strong><\/h2>\r\n\r\n<p>Naast marktinzicht en een compleet klantbeeld, geven de resultaten van de MPA je ook een beeld van je ideale klant. De MPA is daarmee een effectief middel op basis waarvan we een kansrijke leadlijst voor je kunnen samenstellen. Kijkend naar specifieke kenmerken van je klanten, kunnen we een bestand cre\u00ebren met look-a-likes binnen het potentieel dat de MPA heeft opgeleverd. De kenmerken die hiervoor ingezet worden, bepaal je zelf. Zo kunnen we met <a href=\"https:\/\/nextbi.nl\/data-driven-marketing\/lead-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lead online<\/a> een prospectlijst samenstellen op basis van keywords en synoniemen van deze keywords. Met de techniek van Lead online worden de keywords en synoniemen die jij relevant vindt, verzameld binnen alle ongestructureerde data die online beschikbaar is. Zo genereren we bijvoorbeeld een prospectlijst van bedrijven en organisaties die een bepaald CMS systeem gebruiken, die gebruik maken van Facebook of LinkedIn of gebruik maken van Woocommerce, shopify, Google ads etc. Alles is dus mogelijk om te zoeken naar precies de informatie die voor jou van meerwaarde is om een prospectlijst met kansrijke nieuwe klanten samen te stellen.<\/p>\r\n\r\n\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph \/-->\r\n<p>&nbsp;<\/p>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; 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animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_cta btn_style=&#8221;material&#8221; heading_tag=&#8221;h4&#8243; text_color=&#8221;#34a853&#8243; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; text=&#8221;Wil je meer weten over de marktpenetratie analyse?&#8221; link_text=&#8221;Neem contact op&#8221; url=&#8221;https:\/\/nextbi.nl\/contact\/&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#eaeaea&#8221; 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column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;default&#8221;]\r\n<h2 style=\"text-align: center;\">Dit vind je waarschijnlijk ook interessant<\/h2>\r\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][recent_posts style=&#8221;list_featured_first_row&#8221; 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