{"id":6780,"date":"2020-01-30T10:15:02","date_gmt":"2020-01-30T10:15:02","guid":{"rendered":"https:\/\/nextbi.nl\/?p=6780"},"modified":"2025-04-18T15:59:33","modified_gmt":"2025-04-18T15:59:33","slug":"de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen","status":"publish","type":"post","link":"https:\/\/nextbi.nl\/en\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/","title":{"rendered":"De beste manier om doelgericht je doelgroep te benaderen?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”2%” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]\n

Wil je effectief in contact komen met je meest kansrijke B2B prospects <\/span><\/b><\/strong><\/h2>\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]\n
\n
\n

De juiste B2B doelgroep benaderen en effectief met interessante leads communiceren? <\/span><\/b>Begin met het verzamelen van <\/span><\/b>informatie over je<\/span><\/b> doelgroep <\/span><\/b>met behulp van <\/span><\/b>webcrawling<\/span><\/b>. <\/span><\/b>Met <\/span><\/b>webcrawling<\/span><\/b> word<\/span><\/b>en <\/span><\/b>social<\/span><\/b> media, website <\/span><\/b>content<\/span><\/b> en webshops afgezocht naar <\/span><\/b>d<\/span><\/b>e zoekwoorden <\/span><\/b>die j<\/span><\/b>ij<\/span><\/b> opgeeft<\/span><\/b>.<\/span><\/b> Zo vind je <\/span><\/b>op basis van de <\/span><\/b>belangrijk<\/span><\/b>st<\/span><\/b>e kenmerken<\/span><\/b> van je doelgroep<\/span><\/b>,<\/span><\/b> de meest<\/span><\/b> interessante leads en weet je wat hen bezighoudt<\/span><\/b>.<\/span><\/b> De gevonden gegevens worden voor je opgeslagen in een bestand dat je direct kunt inzetten voor je sales- en marketingacties. <\/span><\/b>Je kunt ook een klanten- of prospectbestand laten verrijken met specifieke gegevens vanuit een <\/span><\/b>webcrawling <\/span><\/b>opdracht. <\/span><\/b>Zo<\/span><\/b> kun <\/span><\/b>je heel gericht in contact komen met<\/span><\/b> je <\/span><\/b>kla<\/span><\/b>n<\/span><\/b>ten en <\/span><\/b>prospects<\/span><\/b>. <\/span><\/b><\/p>\n<\/div>\n<\/div>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”2%” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”2%” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]\n

Standaard oplossing<\/span><\/span> of m<\/span><\/span>aatwerk<\/span><\/span>?<\/span><\/span><\/h2>\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]\n
\n

Er is al jaren een trend gaande <\/span>waarin standaard software<\/span>oplossingen<\/span> verkozen word<\/span>en<\/span> boven maatwerk oplossingen. Zo ook <\/span>in de <\/span>branche van data en <\/span>data<\/span> oplossingen<\/span>.<\/span> Webshops voor adressen<\/span><\/a> en<\/span> producten zoals <\/span>Bedrijvenzoeker<\/span><\/a> en<\/span> allerlei API oplossingen <\/span>v<\/span>oor<\/span> CRM- <\/span>en<\/span> ERP-<\/span>systemen<\/span> zijn daar mooie voorbeelden van. <\/span>De voorkeur voor <\/span>s<\/span>tan<\/span>daard <\/span>oplossingen<\/span> is op zich logisch want deze<\/span> zijn<\/span> over het algemeen goedkoper<\/span> en sneller<\/span>.<\/span> De vraag is echter <\/span>in hoeverre <\/span>de standaard software<\/span>oplossing <\/span>een resultaat geeft dat aansluit<\/span> op<\/span> j<\/span>e wensen en eisen<\/span>. <\/span>Dat is het moo<\/span>ie <\/span>v<\/span>an <\/span>webcrawling<\/span> oplossing<\/span>en<\/span>. Zij v<\/span>oeren<\/span> specifieke zoekopdracht<\/span>en voor je uit e<\/span>n lever<\/span>en<\/span> eigenlijk <\/span>maatwerk<\/span> terwijl het <\/span>crawlen<\/span> een geautomatiseerd <\/span>proces is van het vinden en ophalen van gegevens. <\/span>Een <\/span>mooi <\/span>voorbeeld hiervan is <\/span>Lead online<\/span><\/a>.<\/span> Het geautomatiseerde proces<\/span> van <\/span>Lead online<\/span>, gecombineerd met<\/span> standaard software<\/span> biedt<\/span> een maatwerk <\/span>oplossing<\/span>.<\/span><\/p>\n<\/div>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]\n

Hoe werkt Lead online?<\/h2>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]Lead online<\/span> gaat uit van de basisprincipes van <\/span>webcrawling<\/span>. <\/span>Webcrawlen<\/span> is de technische term voor het automatisch doorzoeken van <\/span>het internet<\/span> en het verkrijgen van gegevens via een softwareprogramma. <\/span>Lead online<\/span> maakt<\/span> gebruik van een script waarin staat beschreven waarnaar je op zoek bent. <\/span>Zo compileert <\/span>Lead online<\/span> de gewenste<\/span> datapunten <\/span>en <\/span>events <\/span>online<\/span> via<\/span> bedrijvenwebsites en <\/span>social<\/span> media bedrijfsprofielen<\/span>. Aan de hand van<\/span> het <\/span>ebi<\/span>-nummer<\/span>,<\/span> een uniek <\/span>id<\/span>-nummer <\/span>waarover elke organisatie in de NextBI database beschikt, wordt<\/span> deze informatie gekoppeld aan <\/span>de <\/span>complete en actuele NextBI bedrijvendatabase<\/span> en kunnen prospect- en leadlijsten met heel<\/span> gerichte<\/span> informatie en kenmerken worden verrijkt. <\/span>[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”2%” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”2%” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]\n

Gekwalificeerde leads met webcrawling<\/h2>\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]Lead online <\/span>verkent alleen openbare data<\/span> en events bij organisaties <\/span>zoals <\/span>een nieuwe medewerker, een verhuizing<\/span>, een<\/span> opening<\/span> van een<\/span> nieuwe vestiging of uitbreiding <\/span>met<\/span> buitenland<\/span>se vestigingen<\/span>, <\/span>een <\/span>bedrijfsovername<\/span> of de <\/span>plaatsing van<\/span> een<\/span> vacature.<\/span> Dat maakt d<\/span>eze manier van <\/span>webcrawling<\/span> tot een<\/span> uitstekende marketingtool die effectief gekwalificeerde leads verwerft. <\/span>Het grootste voordeel van <\/span>Lead online in vergelijking tot andere manieren om prospectadressen te selecteren, is de oneindigheid in zoek<\/span>mogelijkheden<\/span>. Zo cre\u00eber je bijvoorbeeld een lijst met bedrijven die high tea aanbieden net zo gemakkelijk als een lijst met bedrijven <\/span>die recent verhuisd zijn<\/span>. <\/span>Je ontvangt de informatie in een bestand waarmee je direct aan de slag kunt<\/span>. Dus wil je net even iets verder dan de standaard doelgroepselecties of is jouw doelgroep te specifiek voor het standaard aanbod van dataleveranciers, dan helpt <\/span>Lead online je verder.<\/span>[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”5%” bottom_margin=”2%” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”arrow-animation” heading_tag=”h4″ text_color=”#ffffff” button_color=”accent-color” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” link_text=”Neem contact op” url=”https:\/\/nextbi.nl\/contact\/” padding_top=”20″ padding_bottom=”20″ padding_left=”40″ padding_right=”40″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#eaeaea” scene_position=”center” top_padding=”4%” bottom_padding=”7%” left_padding_desktop=”15%” right_padding_desktop=”15%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”advanced” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”4%” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]\n

Dit vind je waarschijnlijk ook interessant<\/h2>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][recent_posts style=”list_featured_first_row” columns=”3″ category=”all” order=”ASC” orderby=”date” image_loading=”default” posts_per_page=”3″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”iconsmind” url=”https:\/\/nextbi.nl\/nieuws-blogs\/” text=”Bekijk alle artikelen” icon_iconsmind=”iconsmind-Triangle-ArrowRight”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default”…<\/p>\n","protected":false},"author":2,"featured_media":7869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,34],"tags":[35,70,69],"class_list":{"0":"post-6780","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-driven-marketing","8":"category-lead-online","9":"tag-lead-online","10":"tag-prospectbestand","11":"tag-webcrawling"},"yoast_head":"\nDe beste manier om doelgericht je doelgroep te benaderen? | NextBI<\/title>\n<meta name=\"description\" content=\"De juiste B2B doelgroep benaderen en effectief met interessante leads communiceren? Begin met het verzamelen van informatie m.b.v. webcrawling\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextbi.nl\/en\/data-driven-marketing\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De beste manier om doelgericht je doelgroep te benaderen? | NextBI\" \/>\n<meta property=\"og:description\" content=\"De juiste B2B doelgroep benaderen en effectief met interessante leads communiceren? Begin met het verzamelen van informatie m.b.v. webcrawling\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nextbi.nl\/data-driven-marketing\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/\" \/>\n<meta property=\"og:site_name\" content=\"NextBI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NextBusinessInformation\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-30T10:15:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-18T15:59:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Webcrawling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"537\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sylvia van de Nobelen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NextBIdata\" \/>\n<meta name=\"twitter:site\" content=\"@NextBIdata\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylvia van de Nobelen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\\\/\"},\"author\":{\"name\":\"Sylvia van de Nobelen\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#\\\/schema\\\/person\\\/bce86800cc41c1625779f361f05491e5\"},\"headline\":\"De beste manier om doelgericht je doelgroep te benaderen?\",\"datePublished\":\"2020-01-30T10:15:02+00:00\",\"dateModified\":\"2025-04-18T15:59:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\\\/\"},\"wordCount\":2330,\"publisher\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Webcrawling.jpg\",\"keywords\":[\"lead online\",\"Prospectbestand\",\"webcrawling\"],\"articleSection\":[\"Data driven marketing\",\"Lead online\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\\\/\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\\\/\",\"name\":\"De beste manier om doelgericht je doelgroep te benaderen? | NextBI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Webcrawling.jpg\",\"datePublished\":\"2020-01-30T10:15:02+00:00\",\"dateModified\":\"2025-04-18T15:59:33+00:00\",\"description\":\"De juiste B2B doelgroep benaderen en effectief met interessante leads communiceren? Begin met het verzamelen van informatie m.b.v. webcrawling\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Webcrawling.jpg\",\"contentUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Webcrawling.jpg\",\"width\":1000,\"height\":537,\"caption\":\"Webcrawling\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De beste manier om doelgericht je doelgroep te benaderen?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/\",\"name\":\"NextBI\",\"description\":\"Business Information\",\"publisher\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#organization\",\"name\":\"NextBI\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo-def.png\",\"contentUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo-def.png\",\"width\":1354,\"height\":417,\"caption\":\"NextBI\"},\"image\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/NextBusinessInformation\\\/\",\"https:\\\/\\\/x.com\\\/NextBIdata\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nextbi\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#\\\/schema\\\/person\\\/bce86800cc41c1625779f361f05491e5\",\"name\":\"Sylvia van de Nobelen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g\",\"caption\":\"Sylvia van de Nobelen\"},\"url\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/author\\\/sylvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De beste manier om doelgericht je doelgroep te benaderen? | NextBI","description":"De juiste B2B doelgroep benaderen en effectief met interessante leads communiceren? Begin met het verzamelen van informatie m.b.v. webcrawling","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nextbi.nl\/en\/data-driven-marketing\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/","og_locale":"en_US","og_type":"article","og_title":"De beste manier om doelgericht je doelgroep te benaderen? | NextBI","og_description":"De juiste B2B doelgroep benaderen en effectief met interessante leads communiceren? Begin met het verzamelen van informatie m.b.v. webcrawling","og_url":"https:\/\/nextbi.nl\/data-driven-marketing\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/","og_site_name":"NextBI","article_publisher":"https:\/\/www.facebook.com\/NextBusinessInformation\/","article_published_time":"2020-01-30T10:15:02+00:00","article_modified_time":"2025-04-18T15:59:33+00:00","og_image":[{"width":1000,"height":537,"url":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Webcrawling.jpg","type":"image\/jpeg"}],"author":"Sylvia van de Nobelen","twitter_card":"summary_large_image","twitter_creator":"@NextBIdata","twitter_site":"@NextBIdata","twitter_misc":{"Written by":"Sylvia van de Nobelen","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nextbi.nl\/data-driven-marketing\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/#article","isPartOf":{"@id":"https:\/\/nextbi.nl\/en\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/"},"author":{"name":"Sylvia van de Nobelen","@id":"https:\/\/nextbi.nl\/en\/#\/schema\/person\/bce86800cc41c1625779f361f05491e5"},"headline":"De beste manier om doelgericht je doelgroep te benaderen?","datePublished":"2020-01-30T10:15:02+00:00","dateModified":"2025-04-18T15:59:33+00:00","mainEntityOfPage":{"@id":"https:\/\/nextbi.nl\/en\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/"},"wordCount":2330,"publisher":{"@id":"https:\/\/nextbi.nl\/en\/#organization"},"image":{"@id":"https:\/\/nextbi.nl\/data-driven-marketing\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/#primaryimage"},"thumbnailUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Webcrawling.jpg","keywords":["lead online","Prospectbestand","webcrawling"],"articleSection":["Data driven marketing","Lead online"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nextbi.nl\/en\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/","url":"https:\/\/nextbi.nl\/data-driven-marketing\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/","name":"De beste manier om doelgericht je doelgroep te benaderen? | NextBI","isPartOf":{"@id":"https:\/\/nextbi.nl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nextbi.nl\/data-driven-marketing\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/#primaryimage"},"image":{"@id":"https:\/\/nextbi.nl\/data-driven-marketing\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/#primaryimage"},"thumbnailUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Webcrawling.jpg","datePublished":"2020-01-30T10:15:02+00:00","dateModified":"2025-04-18T15:59:33+00:00","description":"De juiste B2B doelgroep benaderen en effectief met interessante leads communiceren? Begin met het verzamelen van informatie m.b.v. webcrawling","breadcrumb":{"@id":"https:\/\/nextbi.nl\/data-driven-marketing\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nextbi.nl\/data-driven-marketing\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nextbi.nl\/data-driven-marketing\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/#primaryimage","url":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Webcrawling.jpg","contentUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Webcrawling.jpg","width":1000,"height":537,"caption":"Webcrawling"},{"@type":"BreadcrumbList","@id":"https:\/\/nextbi.nl\/data-driven-marketing\/de-beste-manier-om-doelgericht-je-doelgroep-te-benaderen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nextbi.nl\/en\/"},{"@type":"ListItem","position":2,"name":"De beste manier om doelgericht je doelgroep te benaderen?"}]},{"@type":"WebSite","@id":"https:\/\/nextbi.nl\/en\/#website","url":"https:\/\/nextbi.nl\/en\/","name":"NextBI","description":"Business Information","publisher":{"@id":"https:\/\/nextbi.nl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nextbi.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nextbi.nl\/en\/#organization","name":"NextBI","url":"https:\/\/nextbi.nl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nextbi.nl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Logo-def.png","contentUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Logo-def.png","width":1354,"height":417,"caption":"NextBI"},"image":{"@id":"https:\/\/nextbi.nl\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/NextBusinessInformation\/","https:\/\/x.com\/NextBIdata","https:\/\/www.linkedin.com\/company\/nextbi"]},{"@type":"Person","@id":"https:\/\/nextbi.nl\/en\/#\/schema\/person\/bce86800cc41c1625779f361f05491e5","name":"Sylvia van de Nobelen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g","caption":"Sylvia van de Nobelen"},"url":"https:\/\/nextbi.nl\/en\/author\/sylvia\/"}]}},"_links":{"self":[{"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/posts\/6780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/comments?post=6780"}],"version-history":[{"count":12,"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/posts\/6780\/revisions"}],"predecessor-version":[{"id":16827,"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/posts\/6780\/revisions\/16827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/media\/7869"}],"wp:attachment":[{"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/media?parent=6780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/categories?post=6780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/tags?post=6780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}