{"id":6788,"date":"2019-12-05T11:16:48","date_gmt":"2019-12-05T11:16:48","guid":{"rendered":"https:\/\/nextbi.nl\/?p=6788"},"modified":"2025-04-18T15:59:34","modified_gmt":"2025-04-18T15:59:34","slug":"bereik-je-b2b-omzetdoelstellingen-met-data-driven-marketing","status":"publish","type":"post","link":"https:\/\/nextbi.nl\/en\/bereik-je-b2b-omzetdoelstellingen-met-data-driven-marketing\/","title":{"rendered":"Bereik je B2B omzetdoelstellingen met data driven marketing"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”2%” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]\n

Hoe kun je data driven marketing gebruiken om je sales en marketing te optimaliseren<\/strong><\/h2>\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]\n
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Behoorlijk wat mensen doen vaak tevergeefs moeite om data driven marketing in de organisatie effectief van de grond te krijgen. Of het voor je werkt of niet, moet je zelf ervaren. Feit is wel dat je er als organisatie klaar voor moet zijn. Al is de drempel om data driven marketing in te gaan zetten niet zo hoog als vaak wordt gedacht. Heb je ambitieuze omzetdoelstellingen en zoek je nieuwe klanten? Data driven marketing kan je hier zeker bij helpen. Ik leg je uit wat data driven marketing is en hoe je het kunt gebruiken om je sales en marketing te optimaliseren. <\/strong><\/div>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”2%” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”2%” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]\n

Wat is data driven marketing precies?<\/h2>\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]Eigenlijk is data driven marketing niets meer dat het slim inzetten van informatie voor je sales en marketing. Met \u2018slim inzetten\u2019 doel ik op het bewaren, updaten, verrijken en analyseren van gegevens van je klanten en prospects.<\/p>\n

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1. Bewaren van klantgegevens<\/h3>\n

Het bewaren van bepaalde gegevens van je klanten doe je sowieso al. Je weet tenslotte aan wie je wat levert en factureert. De kans is groot dat je een CRM-systeem gebruikt waarin alle klantgegevens worden bewaard. Uit het B2B-marketingonderzoek<\/a> van Online Succes komt dan ook naar voren dat 80% van de respondenten (B2B marketeers) gebruikmaakt van een CRM-systeem. Ik sta er overigens niet van te kijken dat er zoveel CRM-gebruikers zijn. Een klantenbestand is immers goud waard.[\/split_line_heading][split_line_heading animation_type=”default”]\n

2. Up-to-date houden van je bestanden<\/h3>\n

Je klanten zorgen ervoor dat je organisatie bestaansrecht heeft. Verlies je klanten daarom niet uit het oog en zorg ervoor dat je klantdata altijd up-to-date is. Zo wijzigt elk jaar gemiddeld 30% van de gegevens in je klantenbestand. Vergelijk daarom een aantal keer per jaar je klantenbestand met een externe database en laat je bestand aan de hand hiervan updaten. Zo weet je bijvoorbeeld tijdig het nieuwe adres van je klant als er een verhuizing plaatsvindt en hoef je niet onnodig te investeren wanneer een relatie failliet gaat. Wil je eerst weten hoe je klantenbestand eraan toe is en wat een update van je bestand zou kosten? Je kunt vooraf kosteloos een kwaliteitscheck<\/a> laten uitvoeren.[\/split_line_heading][split_line_heading animation_type=”default”]\n

3. Bestanden verrijken met waardevolle informatie<\/h3>\n

NAW gegevens worden waardevoller als je er informatie aan toevoegt. Met gegevens over o.a. het aantal werknemers in een bedrijf, de branche waarin het bedrijf actief is of het aantal filialen van een bedrijf kun je al veel beter segmenteren en gerichter communiceren. Welke kenmerken interessant of waardevol zijn, is voor iedereen anders. Daarom is het goed om te weten dat er naast de veelvoorkomende kenmerken ook nieuwe maatwerkoplossingen zijn. Een goed voorbeeld hiervan is Lead online<\/a>. Middels websource en een script op maat waarin staat beschreven naar welke informatie je op zoek bent, levert ZakelijkZoeken je een direct bruikbaar bestand met specifieke en gerichte prospectgegevens.[\/split_line_heading][split_line_heading animation_type=”default”]\n

4. Analyseren van je bestanden<\/h3>\n

Door de gegevens in je bestanden nauwkeurig te bekijken, krijg je een goed beeld van je klanten en prospects. En doordat je steeds meer van hen weet, kun je steeds gerichter inspelen op hun behoeften en weet je welke doelgroepen juist wel of niet winstgevend zijn. Data-analyse is als het ware een proces waarbij je (ruwe) data wordt omgezet naar nuttige informatie. Zo kun je op basis van deze informatie je meest kansrijke doelgroepen bepalen. Daarnaast is het mogelijk om je potentieel inzichtelijk te maken, kun je een bestand met look-a-likes genereren en cross- en upsell mogelijkheden in kaart brengen.[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]\n

Data driven marketing, waar begin je?<\/h2>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]\n
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Je kunt pas een betrouwbare analyse doen, als de data die je analyseert volledig en actueel is. En heb je meerdere bestanden, bijvoorbeeld een bestand met klanten en een bestand met prospects, dan dienen de bestanden ook eerst dezelfde record lay-out te hebben om ze in dezelfde analyse mee te nemen. Voor het voorbereiden van je bestanden en uiteindelijk het analyseren van je data zijn door verschillende specialisten programma\u2019s ontwikkeld die ervoor zorgen dat je snel de gewenste gegevens in kaart hebt. Belangrijk is wel dat je van tevoren bepaalt wat precies interessant voor je is om te weten en dat je bewustwording cre\u00ebert binnen je organisatie. Laat beslissers in sales en marketing inzien hoe waardevol data is bij het behalen van sales- en marketingdoelstellingen.<\/p>\n

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Wil je meer weten over data driven marketing<\/a> of het updaten of verrijken van je adressenbestanden? Wij gaan graag met je in gesprek.<\/div>\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”5%” bottom_margin=”5%” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”arrow-animation” heading_tag=”h4″ text_color=”#ffffff” button_color=”accent-color” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” link_text=”Neem contact op” url=”https:\/\/nextbi.nl\/contact\/” padding_top=”20″ padding_bottom=”20″ padding_left=”40″ padding_right=”40″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#eaeaea” scene_position=”center” top_padding=”4%” bottom_padding=”7%” left_padding_desktop=”15%” right_padding_desktop=”15%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”advanced” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”4%” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”default”]\n

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[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default”…<\/p>\n","protected":false},"author":2,"featured_media":7868,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,33,34],"tags":[36,38,35],"class_list":{"0":"post-6788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-analyse","8":"category-data-driven-marketing","9":"category-lead-online","10":"tag-data-driven-marketing","11":"tag-datakwaliteit","12":"tag-lead-online"},"yoast_head":"\nBereik je B2B omzetdoelstellingen met data driven marketing | NextBI<\/title>\n<meta name=\"description\" content=\"Wat is data driven marketing en hoe helpt het je om je ambitieuze omzetdoelstellingen te behalen en nieuwe klanten te vinden? 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