{"id":7090,"date":"2018-11-22T14:05:45","date_gmt":"2018-11-22T14:05:45","guid":{"rendered":"https:\/\/nextbi.nl\/?p=7090"},"modified":"2025-04-18T16:00:40","modified_gmt":"2025-04-18T16:00:40","slug":"meerwaarde-door-dataverrijking","status":"publish","type":"post","link":"https:\/\/nextbi.nl\/en\/meerwaarde-door-dataverrijking\/","title":{"rendered":"Meerwaarde door Dataverrijking"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;2%&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;default&#8221;]\n<h2 data-fontsize=\"30\" data-lineheight=\"42\"><span class=\"title\">Dataverrijking bij gepersonaliseerd drukwerk<\/span><\/h2>\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;default&#8221;]\n<div class=\"fusion-text\">\n<p><strong>\u201cGepersonaliseerd drukwerk met behulp van dataverrijking levert een respons rate op van meer dan 40% in tegenstelling tot de typische 2% respons voor algemene \u2018junk\u2019 mail.\u201d<\/strong><\/div>\n[\/split_line_heading][split_line_heading animation_type=&#8221;default&#8221;]\n<div class=\"fusion-text\">\n<div class=\"fusion-text\">\n<p>Hoe meer je weet van je klanten en prospects, hoe effectiever en gerichter je met hen kunt communiceren. Met extra kenmerken en gegevens van je klanten heb je immers een beter inzicht dat essentieel is om rendement te halen uit je sales- en marketingacties: je spreekt je doelgroep correct aan en je aanbod is op hun behoeften en interesses afgestemd.<\/p><\/div>\n<p>&nbsp;<\/p><\/div>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;2%&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;2%&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;default&#8221;]\n<h2 data-fontsize=\"20\" data-lineheight=\"30\">Belangrijke feiten over gepersonaliseerde mailings<\/h2>\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]\n<div class=\"fusion-text\">\n<ul>\n<li>Gepersonaliseerde mailings scoren altijd beter.<\/li>\n<li>Met extra informatie over klanten en prospects kun je optimaal anticiperen op wensen en behoeften. Dit levert je tevreden klanten en klantbinding.<\/li>\n<li>Meer contactgegevens door dataverrijking maken een multichannel benadering mogelijk. Communicatie via meerdere kanalen is effectiever en levert je meer klanten en meer omzet op.<\/li>\n<\/ul>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;2%&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;2%&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;default&#8221;]\n<h2 data-fontsize=\"20\" data-lineheight=\"30\">Hoe werkt Dataverrijking?<\/h2>\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;default&#8221;]Met <a href=\"https:\/\/nextbi.nl\/data-solutions\/data-management\/updaten-verrijken\/\" target=\"_blank\" rel=\"noopener\">Dataverrijking<\/a> wordt je klanten- of prospectbestand automatisch vergeleken met een externe bedrijvendatabase. De bestanden worden aan elkaar gekoppeld zodat elk gewenst kenmerk uit de externe database aan jouw bestand kan worden toegevoegd. Zo kun je de <a href=\"https:\/\/nextbi.nl\/?page_id=7347\" target=\"_blank\" rel=\"noopener\">namen van beslissers<\/a> toevoegen aan je bestand zodat je mailing terecht komt bij de juiste persoon. Ook kenmerken die waardevol zijn bij het selecteren van je meest ge\u00efnteresseerde prospects kun je toevoegen. Denk bijvoorbeeld aan het aantal geautomatiseerde werkplekken als je een IT bedrijf bent. Of ben je op zoek naar bedrijven die recent verhuisd zijn om je dienstverlening aan te bieden? Ook startende ondernemingen kunnen extra interessant voor je zijn. Zo zijn er nog veel meer specifieke kenmerken.<\/p>\n<p>&nbsp;<\/p>\n<p>Zie jij het belang van het verrijken van je bestanden in en besteed je er voldoende aandacht aan?[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;5%&#8221; bottom_margin=&#8221;2%&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_cta btn_style=&#8221;arrow-animation&#8221; heading_tag=&#8221;h4&#8243; text_color=&#8221;#ffffff&#8221; button_color=&#8221;accent-color&#8221; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; link_text=&#8221;Neem contact op&#8221; url=&#8221;https:\/\/nextbi.nl\/contact\/&#8221; padding_top=&#8221;20&#8243; padding_bottom=&#8221;20&#8243; padding_left=&#8221;40&#8243; padding_right=&#8221;40&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#eaeaea&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; bottom_padding=&#8221;7%&#8221; left_padding_desktop=&#8221;15%&#8221; right_padding_desktop=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;4%&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;default&#8221;]\n<h2 style=\"text-align: center;\">Dit vind je waarschijnlijk ook interessant<\/h2>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][recent_posts style=&#8221;list_featured_first_row&#8221; columns=&#8221;3&#8243; category=&#8221;all&#8221; order=&#8221;ASC&#8221; orderby=&#8221;date&#8221; image_loading=&#8221;default&#8221; posts_per_page=&#8221;3&#8243;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;iconsmind&#8221; url=&#8221;https:\/\/nextbi.nl\/nieuws-blogs\/&#8221; text=&#8221;Bekijk alle artikelen&#8221; icon_iconsmind=&#8221;iconsmind-Triangle-ArrowRight&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,44,43,50],"tags":[138,137],"class_list":{"0":"post-7090","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-driven-marketing","8":"category-data-management","9":"category-data-solutions","10":"category-direct-marketing","11":"tag-dataverrijking","12":"tag-mailings"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meerwaarde door Dataverrijking | NextBI<\/title>\n<meta name=\"description\" content=\"Met dataverrijking haal je optimaal rendement uit je sales- en marketingacties. Meer weten over hoe dataverrijking werkt?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextbi.nl\/en\/data-driven-marketing\/meerwaarde-door-dataverrijking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meerwaarde door Dataverrijking | NextBI\" \/>\n<meta property=\"og:description\" content=\"Met dataverrijking haal je optimaal rendement uit je sales- en marketingacties. Meer weten over hoe dataverrijking werkt?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nextbi.nl\/data-driven-marketing\/meerwaarde-door-dataverrijking\/\" \/>\n<meta property=\"og:site_name\" content=\"NextBI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NextBusinessInformation\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-22T14:05:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-18T16:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Dataverrijking.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sylvia van de Nobelen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NextBIdata\" \/>\n<meta name=\"twitter:site\" content=\"@NextBIdata\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylvia van de Nobelen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/meerwaarde-door-dataverrijking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/meerwaarde-door-dataverrijking\\\/\"},\"author\":{\"name\":\"Sylvia van de Nobelen\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#\\\/schema\\\/person\\\/bce86800cc41c1625779f361f05491e5\"},\"headline\":\"Meerwaarde door Dataverrijking\",\"datePublished\":\"2018-11-22T14:05:45+00:00\",\"dateModified\":\"2025-04-18T16:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/meerwaarde-door-dataverrijking\\\/\"},\"wordCount\":1798,\"publisher\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/meerwaarde-door-dataverrijking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Dataverrijking.jpg\",\"keywords\":[\"Dataverrijking\",\"Mailings\"],\"articleSection\":[\"Data driven marketing\",\"Data management\",\"Data solutions\",\"Direct marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/meerwaarde-door-dataverrijking\\\/\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/meerwaarde-door-dataverrijking\\\/\",\"name\":\"Meerwaarde door Dataverrijking | NextBI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/meerwaarde-door-dataverrijking\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/meerwaarde-door-dataverrijking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Dataverrijking.jpg\",\"datePublished\":\"2018-11-22T14:05:45+00:00\",\"dateModified\":\"2025-04-18T16:00:40+00:00\",\"description\":\"Met dataverrijking haal je optimaal rendement uit je sales- en marketingacties. Meer weten over hoe dataverrijking werkt?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/meerwaarde-door-dataverrijking\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/meerwaarde-door-dataverrijking\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/meerwaarde-door-dataverrijking\\\/#primaryimage\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Dataverrijking.jpg\",\"contentUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Dataverrijking.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Dataverrijking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/meerwaarde-door-dataverrijking\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meerwaarde door Dataverrijking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/\",\"name\":\"NextBI\",\"description\":\"Business Information\",\"publisher\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#organization\",\"name\":\"NextBI\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo-def.png\",\"contentUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo-def.png\",\"width\":1354,\"height\":417,\"caption\":\"NextBI\"},\"image\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/NextBusinessInformation\\\/\",\"https:\\\/\\\/x.com\\\/NextBIdata\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nextbi\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/#\\\/schema\\\/person\\\/bce86800cc41c1625779f361f05491e5\",\"name\":\"Sylvia van de Nobelen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g\",\"caption\":\"Sylvia van de Nobelen\"},\"url\":\"https:\\\/\\\/nextbi.nl\\\/en\\\/author\\\/sylvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meerwaarde door Dataverrijking | NextBI","description":"Met dataverrijking haal je optimaal rendement uit je sales- en marketingacties. Meer weten over hoe dataverrijking werkt?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nextbi.nl\/en\/data-driven-marketing\/meerwaarde-door-dataverrijking\/","og_locale":"en_US","og_type":"article","og_title":"Meerwaarde door Dataverrijking | NextBI","og_description":"Met dataverrijking haal je optimaal rendement uit je sales- en marketingacties. Meer weten over hoe dataverrijking werkt?","og_url":"https:\/\/nextbi.nl\/data-driven-marketing\/meerwaarde-door-dataverrijking\/","og_site_name":"NextBI","article_publisher":"https:\/\/www.facebook.com\/NextBusinessInformation\/","article_published_time":"2018-11-22T14:05:45+00:00","article_modified_time":"2025-04-18T16:00:40+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Dataverrijking.jpg","type":"image\/jpeg"}],"author":"Sylvia van de Nobelen","twitter_card":"summary_large_image","twitter_creator":"@NextBIdata","twitter_site":"@NextBIdata","twitter_misc":{"Written by":"Sylvia van de Nobelen"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nextbi.nl\/data-driven-marketing\/meerwaarde-door-dataverrijking\/#article","isPartOf":{"@id":"https:\/\/nextbi.nl\/en\/meerwaarde-door-dataverrijking\/"},"author":{"name":"Sylvia van de Nobelen","@id":"https:\/\/nextbi.nl\/en\/#\/schema\/person\/bce86800cc41c1625779f361f05491e5"},"headline":"Meerwaarde door Dataverrijking","datePublished":"2018-11-22T14:05:45+00:00","dateModified":"2025-04-18T16:00:40+00:00","mainEntityOfPage":{"@id":"https:\/\/nextbi.nl\/en\/meerwaarde-door-dataverrijking\/"},"wordCount":1798,"publisher":{"@id":"https:\/\/nextbi.nl\/en\/#organization"},"image":{"@id":"https:\/\/nextbi.nl\/data-driven-marketing\/meerwaarde-door-dataverrijking\/#primaryimage"},"thumbnailUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Dataverrijking.jpg","keywords":["Dataverrijking","Mailings"],"articleSection":["Data driven marketing","Data management","Data solutions","Direct marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nextbi.nl\/en\/meerwaarde-door-dataverrijking\/","url":"https:\/\/nextbi.nl\/data-driven-marketing\/meerwaarde-door-dataverrijking\/","name":"Meerwaarde door Dataverrijking | NextBI","isPartOf":{"@id":"https:\/\/nextbi.nl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nextbi.nl\/data-driven-marketing\/meerwaarde-door-dataverrijking\/#primaryimage"},"image":{"@id":"https:\/\/nextbi.nl\/data-driven-marketing\/meerwaarde-door-dataverrijking\/#primaryimage"},"thumbnailUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Dataverrijking.jpg","datePublished":"2018-11-22T14:05:45+00:00","dateModified":"2025-04-18T16:00:40+00:00","description":"Met dataverrijking haal je optimaal rendement uit je sales- en marketingacties. Meer weten over hoe dataverrijking werkt?","breadcrumb":{"@id":"https:\/\/nextbi.nl\/data-driven-marketing\/meerwaarde-door-dataverrijking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nextbi.nl\/data-driven-marketing\/meerwaarde-door-dataverrijking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nextbi.nl\/data-driven-marketing\/meerwaarde-door-dataverrijking\/#primaryimage","url":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Dataverrijking.jpg","contentUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Dataverrijking.jpg","width":1000,"height":667,"caption":"Dataverrijking"},{"@type":"BreadcrumbList","@id":"https:\/\/nextbi.nl\/data-driven-marketing\/meerwaarde-door-dataverrijking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nextbi.nl\/en\/"},{"@type":"ListItem","position":2,"name":"Meerwaarde door Dataverrijking"}]},{"@type":"WebSite","@id":"https:\/\/nextbi.nl\/en\/#website","url":"https:\/\/nextbi.nl\/en\/","name":"NextBI","description":"Business Information","publisher":{"@id":"https:\/\/nextbi.nl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nextbi.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nextbi.nl\/en\/#organization","name":"NextBI","url":"https:\/\/nextbi.nl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nextbi.nl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Logo-def.png","contentUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Logo-def.png","width":1354,"height":417,"caption":"NextBI"},"image":{"@id":"https:\/\/nextbi.nl\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/NextBusinessInformation\/","https:\/\/x.com\/NextBIdata","https:\/\/www.linkedin.com\/company\/nextbi"]},{"@type":"Person","@id":"https:\/\/nextbi.nl\/en\/#\/schema\/person\/bce86800cc41c1625779f361f05491e5","name":"Sylvia van de Nobelen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g","caption":"Sylvia van de Nobelen"},"url":"https:\/\/nextbi.nl\/en\/author\/sylvia\/"}]}},"_links":{"self":[{"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/posts\/7090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/comments?post=7090"}],"version-history":[{"count":12,"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/posts\/7090\/revisions"}],"predecessor-version":[{"id":9025,"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/posts\/7090\/revisions\/9025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/media\/7842"}],"wp:attachment":[{"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/media?parent=7090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/categories?post=7090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nextbi.nl\/en\/wp-json\/wp\/v2\/tags?post=7090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}