{"id":9257,"date":"2022-10-17T11:04:07","date_gmt":"2022-10-17T11:04:07","guid":{"rendered":"https:\/\/nextbi.nl\/?p=9257"},"modified":"2025-04-18T15:58:21","modified_gmt":"2025-04-18T15:58:21","slug":"wat-is-data-management","status":"publish","type":"post","link":"https:\/\/nextbi.nl\/en\/wat-is-data-management\/","title":{"rendered":"Wat is Data management?"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-als-belangrijk-bedrijfsmiddel\"><strong>Data als belangrijk bedrijfsmiddel<\/strong><\/h2>\n\n\n\n<p><strong>Het doel van <a href=\"https:\/\/nextbi.nl\/data-solutions\/data-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data management<\/a> is het effici\u00ebnt onderhouden, actualiseren, beheren en inzetten van data. De gegevens die in je organisatie aanwezig zijn, worden bij Data management gezien als belangrijk bedrijfsmiddel. De data verdienen deze status ook omdat deze zeer effectief kunnen worden ingezet bij het nemen van belangrijke zakelijke beslissingen. Bovendien helpen data bij het verhogen van de ROI van sales- en marketingcampagnes en om bedrijfsactiviteiten te optimaliseren en kosten te verlagen. Daarnaast is het belang van gegevensbeheer toegenomen doordat bedrijven tegenwoordig worden onderworpen aan wettelijke nalevingsvereisten zoals de <a href=\"https:\/\/nextbi.nl\/algemeen\/gewijzigde-telecommunicatiewet\/\">Gewijzigde Telecommunicatiewet<\/a> en de <a href=\"https:\/\/nextbi.nl\/algemeen\/wetgeving\/alles-wat-je-moet-weten-over-avg\/\">AVG<\/a>.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\">\r\n<h4>Inhoudsopgave<\/h4>\r\n<ul>\r\n<li><a href=\"#h-data-management-omdat-belang-data-stijgt\" data-level=\"2\">Data management omdat belang data stijgt<\/a><\/li>\r\n<li><a href=\"#h-data-management-in-4-stappen\" data-level=\"2\">Data management in 4 stappen<\/a><\/li>\r\n<li><a href=\"#h-data-management-wat-zijn-de-voordelen\" data-level=\"2\">Data management, wat zijn de voordelen?<\/a><\/li>\r\n<li><a href=\"#h-hoe-start-je-met-data-management\" data-level=\"2\">Hoe start je met Data management?<\/a><\/li>\r\n<\/ul>\r\n<\/div>\n\n\n\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Geschatte leestijd:  <\/span><span class=\"yoast-reading-time__reading-time\">5<\/span><span class=\"yoast-reading-time__time-unit\"> minuten<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-management-in-4-stappen\"><strong>Data management in 4 stappen<\/strong><\/h2>\n\n\n\n<p>Bedrijven beschikken over steeds meer data. Om deze data succesvol in te kunnen zetten, is het van belang dat deze data actueel en volledig zijn. Immers, alleen met actuele data leveren <a href=\"https:\/\/nextbi.nl\/data-driven-marketing\/data-analyse\/\" target=\"_blank\" rel=\"noreferrer noopener\">analyses<\/a> betrouwbare inzichten op, breng je kansrijke potenti\u00eble groeimogelijkheden in beeld en behaal je een hoger rendement op sales- en marketingcampagnes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/10\/Data-management-proces-1024x539.jpg\" alt=\"Data management stappen\" class=\"wp-image-9300\" width=\"887\" height=\"466\" srcset=\"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/10\/Data-management-proces-1024x539.jpg 1024w, https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/10\/Data-management-proces-300x158.jpg 300w, https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/10\/Data-management-proces-768x404.jpg 768w, https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/10\/Data-management-proces-1536x809.jpg 1536w, https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/10\/Data-management-proces.jpg 1873w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wat-zijn-de-voordelen\"><strong>Wat zijn de voordelen?<\/strong><\/h2>\n\n\n\n<p>Een goed uitgevoerde datamanagementstrategie helpt je als bedrijf om concurrentievoordelen te behalen. Dit komt door zowel door het optimaliseren van je operationele effectiviteit als door de betere besluitvorming die ontstaat. Ook maakt een goed databeheer je bedrijf flexibeler waardoor je eerder markttrends ziet en er gemakkelijker op in kunt spelen. Een mooie bijkomstigheid, maar zeker niet onbelangrijk, is dat Data management kan zorgen voor de juiste compliancy. Compliancy is de naleving van relevante wet- en regelgeving. Neem bijvoorbeeld de AVG (Algemene Verordening Gegevensbescherming); een privacywet die strenge eisen stelt aan de opslag en het gebruik van persoonsgegevens. Vrijwel alle ondernemers hebben ermee te maken, ook zzp\u2019ers en kleine bedrijven. Het voornaamste doel van de AVG is om persoonsgegevens te beschermen. Een persoonsgegeven betreft informatie die direct over iemand gaat of naar een persoon te herleiden is. Zo is ook een e-mailadres of telefoonnummer vaak te herleiden naar een persoon. Een persoonsgegeven gaat bovendien om een gegeven van een natuurlijke persoon. Eenmanszaken, CV\u2019s, VOF\u2019s en maatschappen zijn naast ondernemers ook natuurlijke personen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hoe-start-je-met-data-management\"><strong>Hoe start je met Data management?<\/strong><\/h2>\n\n\n\n<p>Steeds meer grote ondernemingen hebben data scientists, data engineers of data protection officers in dienst. Functies die in het teken staan van data en datawetgeving vormen meer en meer een wezenlijk onderdeel van de dagelijkse bedrijfsvoering. Voor minder grote ondernemingen is het aanstellen van een datafunctionaris vaak niet rendabel. Dit terwijl een goed data management wel essentieel is. Is data management, ofwel het actualiseren, onderhouden, beheren en beveiligen van de data binnen je organisatie, geen dagtaak maar vind je het wel heel belangrijk? Schakel dan de hulp van een data expert in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wat-kost-data-management\"><strong>Wat kost Data management<\/strong><\/h2>\n\n\n\n<p>De kosten van een externe partij vallen erg mee omdat B2B dataleveranciers de stappen binnen data management hebben geautomatiseerd. Zo hebben bijvoorbeeld alle organisaties en instellingen in de referentiedatabase van de datapartij een uniek nummer. De adressen uit jouw bestanden worden in een geautomatiseerd proces opgezocht in de database. Bij de matches worden de unieke nummers van de organisaties en instellingen aan jouw database toegevoegd. Vanaf dan is het <a href=\"https:\/\/nextbi.nl\/data-solutions\/data-management\/updaten-verrijken\/\" target=\"_blank\" rel=\"noreferrer noopener\">verrijken<\/a> en <a href=\"https:\/\/nextbi.nl\/data-solutions\/data-management\/databeheer-data-onderhoud\/\" target=\"_blank\" rel=\"noreferrer noopener\">onderhouden<\/a> van de gegevens in jouw database een eenvoudig en snel proces omdat het op basis van dit nummer wordt gekoppeld. Je klantenbestand kan periodiek of zelfs real time up-to-date worden gehouden. Zo beschik je altijd over de juiste informatie en is je datakwaliteit optimaal zonder hoge kosten of veel inspanning. Met <a href=\"https:\/\/nextbi.nl\/data-driven-marketing\/data-analyse\/\" target=\"_blank\" rel=\"noreferrer noopener\">data analyses<\/a> breng je vervolgens je marktpotentieel in kaart. Zo cre\u00eber je betrouwbare inzichten waarmee je gerichter en succesvoller sales- en marketingacties kunt doen en een sterkere klantbinding opbouwt.<\/p>\n\n\n<h2><strong>FAQ&#8217;s Data management<\/strong><\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1666003129986\" class=\"schema-faq-section\">\r\n<p><strong class=\"schema-faq-question\">Wat is Data management?<\/strong><\/p>\r\n<p class=\"schema-faq-answer\">Data management is het correct beheren, actualiseren en onderhouden van data binnen je organisatie, al dan niet automatisch en veelal gecombineerd met data vanuit een externe referentiedatabase.<\/p>\r\n<\/div>\r\n<\/div>\r\n<div id=\"faq-question-1666003521813\" class=\"schema-faq-section\">\r\n<p>&nbsp;<\/p>\r\n<p><strong class=\"schema-faq-question\">Wat is het doel van Data management?<\/strong><\/p>\r\n<p class=\"schema-faq-answer\">Met Data management zorg je ervoor dat de data binnen je organisatie altijd compleet en actueel is en daarmee continu inzetbaar om bruikbare informatie en inzichten te cre\u00ebren die je helpen bij:<br \/>&#8211; het behalen van een hoger rendement op marketingcampagnes<br \/>&#8211; het inzichtelijk maken van potenti\u00eble groeimogelijkheden<br \/>&#8211; het optimaliseren van je bedrijfsactiviteiten<br \/>&#8211; een gedegen data compliance uitvoering.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1666004248072\" class=\"schema-faq-section\">\r\n<p>&nbsp;<\/p>\r\n<p><strong class=\"schema-faq-question\">Hoe begin ik met Data Management?<\/strong><\/p>\r\n<p class=\"schema-faq-answer\">Het belangrijkste punt bij het bepalen van de meest effectieve werkwijze voor Data Management is het bepalen van je doelen. Op basis van je doelen, wordt duidelijk wat je met Data Management inzichtelijk wilt krijgen en welke data onderdelen of informatie daarvoor nodig is.<\/p>\r\n<\/div>\r\n<p>\n\n\n<p><\/p>\n<p>&nbsp;[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; 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left_padding_desktop=&#8221;15%&#8221; right_padding_desktop=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;4%&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;default&#8221;]\n<h2 style=\"text-align: center;\">Dit vind je waarschijnlijk ook interessant<\/h2>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][recent_posts style=&#8221;list_featured_first_row&#8221; columns=&#8221;3&#8243; category=&#8221;data-management&#8221; order=&#8221;ASC&#8221; orderby=&#8221;date&#8221; image_loading=&#8221;default&#8221; posts_per_page=&#8221;3&#8243;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;iconsmind&#8221; url=&#8221;#&#8221; text=&#8221;Bekijk alle artikelen&#8221; icon_iconsmind=&#8221;iconsmind-Triangle-ArrowRight&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":9266,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[32,146],"class_list":{"0":"post-9257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-management","8":"tag-avg","9":"tag-data-management"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wat is Data management? | NextBI<\/title>\n<meta name=\"description\" content=\"Vraag jij je af wat Data management precies inhoudt? 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