{"id":9452,"date":"2022-11-16T13:42:20","date_gmt":"2022-11-16T13:42:20","guid":{"rendered":"https:\/\/nextbi.nl\/?p=9452"},"modified":"2025-04-18T15:58:16","modified_gmt":"2025-04-18T15:58:16","slug":"ga-jij-voor-onderbuikgevoel-of-data","status":"publish","type":"post","link":"https:\/\/nextbi.nl\/en\/ga-jij-voor-onderbuikgevoel-of-data\/","title":{"rendered":"Ga jij voor onderbuikgevoel of data?"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<p><strong>Verder denken dan je gewend bent om daardoor tot vernieuwende productidee\u00ebn, marketingcampagnes of bedrijfsvoering te komen? Dan is het goed om even niet naar je onderbuikgevoel te luisteren.<\/strong><\/p>\n<h3 class=\"wp-block-heading\">Inhoudsopgave<\/h3>\n<ul>\n<li><a href=\"#h-onderbuikgevoel-of-toch-liever-beslissen-op-basis-van-data\" data-level=\"2\">Onderbuikgevoel of toch liever beslissen op basis van data<\/a><\/li>\n<li><a href=\"#h-sturen-op-data\" data-level=\"2\">Sturen op data<\/a><\/li>\n<li><a href=\"#h-data-voor-analyses\" data-level=\"2\">Data voor analyses<\/a>\n<ul>\n<li><a href=\"#h-first-party-data\" data-level=\"3\">First party data<\/a><\/li>\n<li><a href=\"#h-second-party-data\" data-level=\"3\">Second party data<\/a><\/li>\n<li><a href=\"#h-third-party-data\" data-level=\"3\">Third party data<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span class=\"yoast-reading-time__descriptive-text\">Geschatte leestijd: <\/span><span class=\"yoast-reading-time__reading-time\">4<\/span><span class=\"yoast-reading-time__time-unit\"> minuten<\/span><\/p>\n<h2 id=\"h-onderbuikgevoel-of-toch-liever-beslissen-op-basis-van-data\"><strong>Onderbuikgevoel of toch liever beslissen op basis van data<\/strong><\/h2>\n\n<p>Met onderbuikgevoel is op zich niets mis. Dit gevoel ontstaat immers vanuit je eerdere ervaringen. Hierdoor leer je een inschatting te maken over de uitkomsten van beslissingen. Wil je echter je horizon verbreden of \u2018out of the box\u2019 denken om er zeker van te zijn dat je geen kansen onbenut laat? Verder denken dan je gewend bent om daardoor tot vernieuwende productidee\u00ebn, marketingcampagnes of bedrijfsvoering te komen?\u00a0Dan is het goed om even niet naar je onderbuikgevoel te luisteren. Op basis van onderbuikgevoel ga je situaties waarmee je nog geen ervaring hebt, al snel uit de weg terwijl het inslaan van een nieuwe weg achteraf juist heel winstgevend blijkt te zijn. Bovendien kun je beslissingen gebaseerd op data, altijd goed onderbouwen. Cijfers liegen immers niet.<\/p>\n<h2><strong>Sturen op data<\/strong><\/h2>\n<p>Veel ondernemers en managers sturen al op data. Sturen op data is dan ook een stabiele basis om snel te kunnen schakelen en gefundeerde beslissingen te kunnen nemen. Organisaties zijn dusdanig digitaal getransformeerd dat gegevens massaal kunnen worden opgeslagen. Gegevens die de organisatie onder andere bereiken via contactformulieren, klantcontacten en social media. Al deze gegevens maken <a href=\"https:\/\/nextbi.nl\/data-driven-marketing\/data-analyse\/\" target=\"_blank\" rel=\"noreferrer noopener\">data analyses<\/a> mogelijk. Data analyse is het interpreteren van data om inzichten te cre\u00ebren. Bij Data analyse zijn het verzamelen, ontdubbelen, opschonen en verrijken van gegevens noodzakelijk. Een Data analyse is alleen betrouwbaar en inzetbaar wanneer de analyse wordt uitgevoerd op basis van actuele en volledige gegevens. Organisaties zetten Data analyse in met het doel de productiviteit van de organisatie te verbeteren en de winst te verhogen. Data analyses cre\u00ebren ook waarde voor organisaties en maken organisaties wendbaar. Zo kun je met inzicht door data problemen voorkomen, nieuwe producten of diensten ontwikkelen, je bedrijfsvoering effici\u00ebnter inrichten of beter inspelen op de behoeften van klanten.<\/p>\n\n<p>&nbsp;<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-data-voor-analyses\"><strong>Data voor analyses<\/strong><\/h2>\n\n<p>Je wilt op data gaan sturen. Maar welke data gebruik je hier nu precies voor? De belangrijkste data is data uit eerste hand, jouw data, ook wel First party data genoemd. Data die je bewaart in je CRM systeem en in andere systemen. Wil je meer of diepgaander inzicht door je data te verrijken, dan kun je misschien beschikken over Second party data. Third party data zijn altijd beschikbaar om jouw First party data te verrijken en actualiseren.<\/p>\n\n<p>&nbsp;<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-first-party-data\"><strong>First party data<\/strong><\/h3>\n\n<p>First party data zijn de gegevens die binnen je organisatie beschikbaar zijn. Het betreft alle informatie die je hebt verzameld en opgeslagen over je klanten en prospects. Denk hierbij aan de adressen en contactgegevens maar ook aan aankoopgegevens en klantgedrag.<\/p>\n\n<p>&nbsp;<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-second-party-data\"><strong>Second party data<\/strong><\/h3>\n\n<p>Second party data is de First party data van andere organisaties; concullega\u2019s of andere zakelijke partners. Deze data wordt soms kosteloos verstrekt of uitgewisseld wanneer er een gezamenlijk belang is. Beide organisaties kunnen hun data verrijken en klantprofielen optimaliseren. Dit mag echter alleen wanneer klanten daar toestemming voor hebben gegeven.<\/p>\n\n<p>&nbsp;<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-third-party-data\"><strong>Third party data<\/strong><\/h3>\n\n<p>In de meeste gevallen wanneer een organisatie serieus met data aan de slag gaat, wordt gebruik gemaakt van Third party data. Third party data wordt aangekocht bij een dataleverancier zoals NextBI. De investering kan goed renderen want het inzetten van Third Party data maakt substanti\u00eble dataverrijking en actualisatie mogelijk. Je bouwt hiermee een bestand met precies die informatie op basis waarvan je de juiste inzichten cre\u00ebert om je organisatie winstgevender te maken.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_cta btn_style=&#8221;material&#8221; heading_tag=&#8221;h4&#8243; text_color=&#8221;#34a853&#8243; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; text=&#8221;Wil jij beslissingen gaan nemen op basis van data en analyses?&#8221; link_text=&#8221;Neem contact op&#8221; url=&#8221;https:\/\/nextbi.nl\/contact\/&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#eaeaea&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; bottom_padding=&#8221;7%&#8221; left_padding_desktop=&#8221;15%&#8221; right_padding_desktop=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;4%&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;default&#8221;]\n<h2 style=\"text-align: center;\">Dit vind je waarschijnlijk ook interessant<\/h2>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][recent_posts style=&#8221;list_featured_first_row&#8221; columns=&#8221;3&#8243; category=&#8221;data-analyse&#8221; order=&#8221;ASC&#8221; orderby=&#8221;date&#8221; image_loading=&#8221;default&#8221; posts_per_page=&#8221;3&#8243;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;iconsmind&#8221; url=&#8221;#&#8221; text=&#8221;Bekijk alle artikelen&#8221; icon_iconsmind=&#8221;iconsmind-Triangle-ArrowRight&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; 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