{"id":12093,"date":"2023-11-20T10:27:55","date_gmt":"2023-11-20T10:27:55","guid":{"rendered":"https:\/\/nextbi.nl\/?p=12093"},"modified":"2025-04-18T15:56:50","modified_gmt":"2025-04-18T15:56:50","slug":"byte-en-businesszijden-van-organisaties-en-hun-kijk-op-data","status":"publish","type":"post","link":"https:\/\/nextbi.nl\/fr\/byte-en-businesszijden-van-organisaties-en-hun-kijk-op-data\/","title":{"rendered":"Byte- en businesszijden van organisaties en hun kijk op data"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n<h2 class=\"wp-block-heading\"><strong>Effectief verbinden van &lsquo;byte&rsquo; en &lsquo;business&rsquo; vormt uitdaging<\/strong><\/h2>\n\n\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__descriptive-text\">Geschatte leestijd: <\/span><span class=\"yoast-reading-time__reading-time\">4<\/span><span class=\"yoast-reading-time__time-unit\"> minuten<\/span><\/p>\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\">\n<ul>\n<li><a href=\"#h-investeringen-in-technologieen-maar-beperkte-toegang-en-roi-begrip\" data-level=\"2\">Investeringen in technologie\u00ebn, maar beperkte toegang en ROI begrip<\/a><\/li>\n<li><a href=\"#h-aandacht-voor-de-samenwerking-tussen-de-byte-en-businesszijden-van-organisaties\" data-level=\"2\">Aandacht voor de samenwerking tussen de byte- en businesszijden van organisaties<\/a><\/li>\n<li><a href=\"#h-het-cruciale-belang-van-zakelijke-en-technologische-synergie-in-datastrategieen\" data-level=\"2\">Het cruciale belang van zakelijke en technologische synergie in datastrategie\u00ebn<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n<p>Bedrijven vinden het een uitdaging om de technologische wereld van &lsquo;byte&rsquo; en de zakelijke wereld van &lsquo;business&rsquo; effectief met elkaar te verbinden om data optimaal te benutten. Dit blijkt ook uit het welbekende <a href=\"https:\/\/mail.ddma.nl\/ct\/m4\/k1\/wJqRE9LNYCNbhQlS4dOrmYcal1C6IpsOapiqFcLQv_JHlga5XJFwN2RXYzS2Ly1mNxWDkPoGji9NB3TOALQBSw\/T9jhHEIfJr9582z\" target=\"_blank\" rel=\"noreferrer noopener\">Data-Driven Marketing Onderzoek<\/a> dat DDMA in samenwerking met onderzoeksbureau GfK en de Commissie Data, Decisions &amp; Engagement heeft uitgevoerd onder 506 Nederlanders werkzaam in de marketingsector.<\/p>\n\n\n<h2 id=\"h-investeringen-in-technologieen-maar-beperkte-toegang-en-roi-begrip\" class=\"wp-block-heading\"><strong><strong>Investeringen in technologie\u00ebn, maar beperkte toegang en ROI begrip<\/strong><\/strong><\/h2>\n\n\n<p>Het doet ons goed om in het onderzoek te lezen dat een opvallende 92% van de Nederlandse organisaties gebruik maakt van data om het bedrijf op zowel korte als lange termijn te sturen. Bedrijven investeren in krachtige <a href=\"https:\/\/nextbi.nl\/business-intelligence\/\" target=\"_blank\" rel=\"noopener\">tools en platformen<\/a> om enorme datasets te beheren en waardevolle inzichten te verkrijgen. De byte-zijde van organisaties behelst de technologische aspecten, waarin gegevens worden gegenereerd, verwerkt en opgeslagen. Dit omvat de inzet van geavanceerde technologie\u00ebn zoals data analyse, kunstmatige intelligentie en machine learning. Een centraal onderdeel van de byte-zijde is het gebruik van technologie\u00ebn zoals <a href=\"https:\/\/nextbi.nl\/crm-data\/\" target=\"_blank\" rel=\"noopener\">Customer Relationship Management<\/a> (CRM) systemen, die helpen bij het beheren van klantgegevens en het verbeteren van klantgerichte processen. Volgens het Data-Driven Marketing Onderzoek maakt maar liefst 80% van de bedrijven gebruik van marketingtechnologie en -platformen. Het CRM-systeem is nog steeds de meest gebruikte variant, met een percentage van 39%. Toch is de beschikbaarheid van data een belemmerende factor. Dat blijkt, want slechts 24% van de organisaties heeft een goed inzicht in de ROI van hun marketingactiviteiten. De cijfers tonen bovendien aan dat bij maar 20% van de bedrijven data gemakkelijk toegankelijk is voor alle medewerkers binnen de organisatie.<\/p>\n\n\n<h2 id=\"h-aandacht-voor-de-samenwerking-tussen-de-byte-en-businesszijden-van-organisaties\" class=\"wp-block-heading\">Aandacht voor de samenwerking tussen de byte- en businesszijden van organisaties<\/h2>\n\n\n<p>Aan de businesszijde draait het om strategie, doelen en resultaten. Hier komen de leiderschapsbeslissingen tot leven, gebaseerd op de inzichten die zijn opgedaan uit de byte-zijde. Bedrijven formuleren strategie\u00ebn op basis van <a href=\"https:\/\/nextbi.nl\/data-driven-marketing\/data-analyse\/\" target=\"_blank\" rel=\"noopener\">data analyses<\/a> en zetten deze om in meetbare doelstellingen. Dit omvat het sturen van marketingactiviteiten, het verbeteren van klantrelaties en het identificeren van nieuwe zakelijke kansen. De businesszijde is waar data wordt vertaald naar tastbare acties die de algehele prestaties van de organisatie be\u00efnvloeden. Er zijn tal van kansen voor bedrijven om gegevens effectiever te benutten voor het optimaliseren van marketingactiviteiten. Een essenti\u00eble voorwaarde hiervoor is echter een verhoogde aandacht voor de samenwerking tussen de byte- en businesszijden van organisaties. Deze samenwerking staat momenteel volgens het Data-Driven Marketing Onderzoek op de derde plaats als het gaat om de grootste uitdagingen. Terwijl vorig jaar slechts 17% van de respondenten dit als een cruciale uitdaging beschouwde, is dat percentage dit jaar gestegen naar 27%. De deelnemers met een analytische achtergrond herkennen deze uitdaging, wellicht omdat zij een beter begrip hebben van het potentieel van gegevens.<\/p>\n\n\n\n<h2 id=\"h-het-cruciale-belang-van-zakelijke-en-technologische-synergie-in-datastrategieen\" class=\"wp-block-heading\">Het cruciale belang van zakelijke en technologische synergie in datastrategie\u00ebn<\/h2>\n\n\n<p>Om meer impact te genereren met gepersonaliseerde marketingtactieken en optimaal gebruik te maken van marketingtechnologie, is het van vitaal belang dat de samenwerking tussen afdelingen, met name tussen de zakelijke en technologische aspecten, verbetert. Technologische teams moeten begrijpen welke zakelijke doelen worden nagestreefd, terwijl zakelijke leiders moeten begrijpen welke mogelijkheden en beperkingen de technologie met zich meebrengt. Een nauwe samenwerking zorgt voor een naadloze integratie van data in de besluitvorming en stelt organisaties in staat om flexibel te reageren op veranderende marktomstandigheden. De technologische en strategische aspecten van data zijn geen afzonderlijke entiteiten, maar eerder complementaire elementen die elkaar versterken. Door effectieve samenwerking, het overwinnen van uitdagingen en het benutten van kansen, kunnen organisaties hun kijk op data transformeren in een krachtig instrument voor groei, innovatie en duurzaam succes.<\/p>\n\n\n\n\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb 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