{"id":6842,"date":"2017-11-28T12:04:21","date_gmt":"2017-11-28T12:04:21","guid":{"rendered":"https:\/\/nextbi.nl\/?p=6842"},"modified":"2025-04-18T16:00:46","modified_gmt":"2025-04-18T16:00:46","slug":"marketingdata-optimaliseert-conversie","status":"publish","type":"post","link":"https:\/\/nextbi.nl\/fr\/marketingdata-optimaliseert-conversie\/","title":{"rendered":"Marketingdata optimaliseert conversie"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb bottom_margin=\u00a0\u00bb2%\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbdefault\u00a0\u00bb]\n
\n

Nederlandse organisaties optimaliseren conversie met marketingdata<\/h2>\n<\/div>\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbdefault\u00a0\u00bb]\n
\n
\n

Uit het recente Data Driven Marketing Onderzoek van DDMA<\/a> blijkt dat Nederlandse organisaties vooral gebruik maken van marketingdata om conversie te optimaliseren. De belangrijkste opbrengst van hun investeringen in data is klanttevredenheid. Toch worden de helft van de beslissingen nog steeds genomen op basis van onderbuikgevoel (46%) en niet op grond van feiten vanuit data. <\/strong><\/div>\n

\n

De door DDMA ondervraagde marketeers zien, net als in 2016, dat hun investeringen vooral leiden tot hogere klanttevredenheid (82%) en meer omzet (72%). Conversie optimalisatie is dit jaar het belangrijkste marketingdoel (57% ten opzichte van 40% in 2016), op de voet gevolgd door doelgroepsegmentatie (56%) en het vergroten van klantkennis (43%).<\/p><\/div>\n<\/div>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb bottom_margin=\u00a0\u00bb2%\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb bottom_margin=\u00a0\u00bb2%\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbdefault\u00a0\u00bb]\n

\n

Meer aandacht voor privacy<\/h2>\n<\/div>\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbdefault\u00a0\u00bb]\n
\n

Het verkrijgen van kwalitatieve en bruikbare data wordt ook dit jaar gezien als de belangrijkste uitdaging in data driven marketing. Organisaties leggen daarnaast meer focus op privacy en ethiek dan vorig jaar. Organisaties zijn in 2017 vooral bezig het datahuis op orde te krijgen.<\/p>\n

 <\/p>\n

Diana Janssen, directeur DDMA: \u201cWe zien dat de aanstaande handhaving van de nieuwe Europese privacywetgeving, de AVG, per mei 2018 voor veel organisaties reden is om meer met privacy bezig te zijn. Vervolgens is het belangrijk dat organisaties zich ook gaan richten op de ethische kant van de inzet van data. Dat is een belangrijke stap naar een duurzame data-economie, waar zowel organisaties als consumenten profiteren van de inzet van data in marketing.\u201d<\/p><\/div>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb bottom_margin=\u00a0\u00bb2%\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb bottom_margin=\u00a0\u00bb2%\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbdefault\u00a0\u00bb]\n

\n

Artificial Intelligence trending topic<\/h2>\n<\/div>\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbdefault\u00a0\u00bb]\n
\n

Ondanks het feit dat nog steeds bijna de helft (46%) van organisaties beslissingen neemt zonder analytische onderbouwing, verwacht 78% van de ondervraagde marketeers dat nieuwe businessmodellen binnen drie jaar voornamelijk ontwikkeld worden op basis van data. In het eigen vakgebied voorspelt momenteel 23% van de marketeers klantgedrag op basis van data. Zij zien Artificial Intelligence, machine learning en predictive analysis wel als belangrijkste ontwikkelingen van de komende jaren.<\/p><\/div>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb top_margin=\u00a0\u00bb5%\u00a0\u00bb bottom_margin=\u00a0\u00bb2%\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_cta btn_style=\u00a0\u00bbarrow-animation\u00a0\u00bb heading_tag=\u00a0\u00bbh4″ text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_color=\u00a0\u00bbaccent-color\u00a0\u00bb link_type=\u00a0\u00bbregular\u00a0\u00bb alignment=\u00a0\u00bbleft\u00a0\u00bb alignment_tablet=\u00a0\u00bbdefault\u00a0\u00bb alignment_phone=\u00a0\u00bbdefault\u00a0\u00bb display=\u00a0\u00bbblock\u00a0\u00bb link_text=\u00a0\u00bbNeem contact op\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/nextbi.nl\/contact\/\u00a0\u00bb padding_top=\u00a0\u00bb20″ padding_bottom=\u00a0\u00bb20″ padding_left=\u00a0\u00bb40″ padding_right=\u00a0\u00bb40″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_content\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#eaeaea\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb4%\u00a0\u00bb bottom_padding=\u00a0\u00bb7%\u00a0\u00bb left_padding_desktop=\u00a0\u00bb15%\u00a0\u00bb right_padding_desktop=\u00a0\u00bb15%\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbadvanced\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb bottom_margin=\u00a0\u00bb4%\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbdefault\u00a0\u00bb]\n

Dit vind je waarschijnlijk ook interessant<\/h2>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][recent_posts style=\u00a0\u00bblist_featured_first_row\u00a0\u00bb columns=\u00a0\u00bb3″ category=\u00a0\u00bball\u00a0\u00bb order=\u00a0\u00bbASC\u00a0\u00bb orderby=\u00a0\u00bbdate\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb posts_per_page=\u00a0\u00bb3″][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb centered_text=\u00a0\u00bbtrue\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_btn size=\u00a0\u00bblarge\u00a0\u00bb button_style=\u00a0\u00bbregular\u00a0\u00bb button_color_2=\u00a0\u00bbAccent-Color\u00a0\u00bb icon_family=\u00a0\u00bbiconsmind\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/nextbi.nl\/nieuws-blogs\/\u00a0\u00bb text=\u00a0\u00bbBekijk alle artikelen\u00a0\u00bb icon_iconsmind=\u00a0\u00bbiconsmind-Triangle-ArrowRight\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb…<\/p>\n","protected":false},"author":2,"featured_media":7860,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,33],"tags":[79,87,83],"class_list":{"0":"post-6842","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-analyse","8":"category-data-driven-marketing","9":"tag-artificial-intelligence","10":"tag-marketingdata","11":"tag-privacy"},"yoast_head":"\nMarketingdata optimaliseert conversie | NextBI<\/title>\n<meta name=\"description\" content=\"Uit onderzoek van DDMA blijkt dat Nederlandse organisaties vooral gebruik maken van marketingdata om conversie te optimaliseren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextbi.nl\/fr\/data-driven-marketing\/marketingdata-optimaliseert-conversie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingdata optimaliseert conversie | NextBI\" \/>\n<meta property=\"og:description\" content=\"Uit onderzoek van DDMA blijkt dat Nederlandse organisaties vooral gebruik maken van marketingdata om conversie te optimaliseren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nextbi.nl\/data-driven-marketing\/marketingdata-optimaliseert-conversie\/\" \/>\n<meta property=\"og:site_name\" content=\"NextBI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NextBusinessInformation\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-28T12:04:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-18T16:00:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Marketingdata.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sylvia van de Nobelen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NextBIdata\" \/>\n<meta name=\"twitter:site\" content=\"@NextBIdata\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylvia van de Nobelen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/marketingdata-optimaliseert-conversie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/marketingdata-optimaliseert-conversie\\\/\"},\"author\":{\"name\":\"Sylvia van de Nobelen\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#\\\/schema\\\/person\\\/bce86800cc41c1625779f361f05491e5\"},\"headline\":\"Marketingdata optimaliseert conversie\",\"datePublished\":\"2017-11-28T12:04:21+00:00\",\"dateModified\":\"2025-04-18T16:00:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/marketingdata-optimaliseert-conversie\\\/\"},\"wordCount\":1797,\"publisher\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/marketingdata-optimaliseert-conversie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Marketingdata.jpg\",\"keywords\":[\"Artificial Intelligence\",\"Marketingdata\",\"Privacy\"],\"articleSection\":[\"Data analyse\",\"Data driven marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/marketingdata-optimaliseert-conversie\\\/\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/marketingdata-optimaliseert-conversie\\\/\",\"name\":\"Marketingdata optimaliseert conversie | NextBI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/marketingdata-optimaliseert-conversie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/marketingdata-optimaliseert-conversie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Marketingdata.jpg\",\"datePublished\":\"2017-11-28T12:04:21+00:00\",\"dateModified\":\"2025-04-18T16:00:46+00:00\",\"description\":\"Uit onderzoek van DDMA blijkt dat Nederlandse organisaties vooral gebruik maken van marketingdata om conversie te optimaliseren.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/marketingdata-optimaliseert-conversie\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/marketingdata-optimaliseert-conversie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/marketingdata-optimaliseert-conversie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Marketingdata.jpg\",\"contentUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Marketingdata.jpg\",\"width\":1000,\"height\":668,\"caption\":\"Marketingdata\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/data-driven-marketing\\\/marketingdata-optimaliseert-conversie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketingdata optimaliseert conversie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/\",\"name\":\"NextBI\",\"description\":\"Business Information\",\"publisher\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#organization\",\"name\":\"NextBI\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo-def.png\",\"contentUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo-def.png\",\"width\":1354,\"height\":417,\"caption\":\"NextBI\"},\"image\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/NextBusinessInformation\\\/\",\"https:\\\/\\\/x.com\\\/NextBIdata\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nextbi\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#\\\/schema\\\/person\\\/bce86800cc41c1625779f361f05491e5\",\"name\":\"Sylvia van de Nobelen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g\",\"caption\":\"Sylvia van de Nobelen\"},\"url\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/author\\\/sylvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketingdata optimaliseert conversie | NextBI","description":"Uit onderzoek van DDMA blijkt dat Nederlandse organisaties vooral gebruik maken van marketingdata om conversie te optimaliseren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nextbi.nl\/fr\/data-driven-marketing\/marketingdata-optimaliseert-conversie\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketingdata optimaliseert conversie | NextBI","og_description":"Uit onderzoek van DDMA blijkt dat Nederlandse organisaties vooral gebruik maken van marketingdata om conversie te optimaliseren.","og_url":"https:\/\/nextbi.nl\/data-driven-marketing\/marketingdata-optimaliseert-conversie\/","og_site_name":"NextBI","article_publisher":"https:\/\/www.facebook.com\/NextBusinessInformation\/","article_published_time":"2017-11-28T12:04:21+00:00","article_modified_time":"2025-04-18T16:00:46+00:00","og_image":[{"width":1000,"height":668,"url":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Marketingdata.jpg","type":"image\/jpeg"}],"author":"Sylvia van de Nobelen","twitter_card":"summary_large_image","twitter_creator":"@NextBIdata","twitter_site":"@NextBIdata","twitter_misc":{"\u00c9crit par":"Sylvia van de Nobelen","Dur\u00e9e de lecture estim\u00e9e":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nextbi.nl\/data-driven-marketing\/marketingdata-optimaliseert-conversie\/#article","isPartOf":{"@id":"https:\/\/nextbi.nl\/fr\/marketingdata-optimaliseert-conversie\/"},"author":{"name":"Sylvia van de Nobelen","@id":"https:\/\/nextbi.nl\/fr\/#\/schema\/person\/bce86800cc41c1625779f361f05491e5"},"headline":"Marketingdata optimaliseert conversie","datePublished":"2017-11-28T12:04:21+00:00","dateModified":"2025-04-18T16:00:46+00:00","mainEntityOfPage":{"@id":"https:\/\/nextbi.nl\/fr\/marketingdata-optimaliseert-conversie\/"},"wordCount":1797,"publisher":{"@id":"https:\/\/nextbi.nl\/fr\/#organization"},"image":{"@id":"https:\/\/nextbi.nl\/data-driven-marketing\/marketingdata-optimaliseert-conversie\/#primaryimage"},"thumbnailUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Marketingdata.jpg","keywords":["Artificial Intelligence","Marketingdata","Privacy"],"articleSection":["Data analyse","Data driven marketing"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/nextbi.nl\/fr\/marketingdata-optimaliseert-conversie\/","url":"https:\/\/nextbi.nl\/data-driven-marketing\/marketingdata-optimaliseert-conversie\/","name":"Marketingdata optimaliseert conversie | NextBI","isPartOf":{"@id":"https:\/\/nextbi.nl\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nextbi.nl\/data-driven-marketing\/marketingdata-optimaliseert-conversie\/#primaryimage"},"image":{"@id":"https:\/\/nextbi.nl\/data-driven-marketing\/marketingdata-optimaliseert-conversie\/#primaryimage"},"thumbnailUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Marketingdata.jpg","datePublished":"2017-11-28T12:04:21+00:00","dateModified":"2025-04-18T16:00:46+00:00","description":"Uit onderzoek van DDMA blijkt dat Nederlandse organisaties vooral gebruik maken van marketingdata om conversie te optimaliseren.","breadcrumb":{"@id":"https:\/\/nextbi.nl\/data-driven-marketing\/marketingdata-optimaliseert-conversie\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nextbi.nl\/data-driven-marketing\/marketingdata-optimaliseert-conversie\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/nextbi.nl\/data-driven-marketing\/marketingdata-optimaliseert-conversie\/#primaryimage","url":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Marketingdata.jpg","contentUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Marketingdata.jpg","width":1000,"height":668,"caption":"Marketingdata"},{"@type":"BreadcrumbList","@id":"https:\/\/nextbi.nl\/data-driven-marketing\/marketingdata-optimaliseert-conversie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nextbi.nl\/fr\/"},{"@type":"ListItem","position":2,"name":"Marketingdata optimaliseert conversie"}]},{"@type":"WebSite","@id":"https:\/\/nextbi.nl\/fr\/#website","url":"https:\/\/nextbi.nl\/fr\/","name":"NextBI","description":"Business Information","publisher":{"@id":"https:\/\/nextbi.nl\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nextbi.nl\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/nextbi.nl\/fr\/#organization","name":"NextBI","url":"https:\/\/nextbi.nl\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/nextbi.nl\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Logo-def.png","contentUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Logo-def.png","width":1354,"height":417,"caption":"NextBI"},"image":{"@id":"https:\/\/nextbi.nl\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/NextBusinessInformation\/","https:\/\/x.com\/NextBIdata","https:\/\/www.linkedin.com\/company\/nextbi"]},{"@type":"Person","@id":"https:\/\/nextbi.nl\/fr\/#\/schema\/person\/bce86800cc41c1625779f361f05491e5","name":"Sylvia van de Nobelen","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g","caption":"Sylvia van de Nobelen"},"url":"https:\/\/nextbi.nl\/fr\/author\/sylvia\/"}]}},"_links":{"self":[{"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/posts\/6842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/comments?post=6842"}],"version-history":[{"count":9,"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/posts\/6842\/revisions"}],"predecessor-version":[{"id":9035,"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/posts\/6842\/revisions\/9035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/media\/7860"}],"wp:attachment":[{"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/media?parent=6842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/categories?post=6842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/tags?post=6842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}