{"id":6889,"date":"2024-10-09T13:15:23","date_gmt":"2024-10-09T13:15:23","guid":{"rendered":"https:\/\/nextbi.nl\/?p=6889"},"modified":"2025-04-18T15:56:40","modified_gmt":"2025-04-18T15:56:40","slug":"je-marktbewerking-optimaliseren-met-concernrelaties","status":"publish","type":"post","link":"https:\/\/nextbi.nl\/fr\/je-marktbewerking-optimaliseren-met-concernrelaties\/","title":{"rendered":"Je marktbewerking optimaliseren met concernrelaties"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2 id=\"h-optimaliseer-je-sales-en-marketinginspanningen-met-concernrelaties\" class=\"wp-block-heading\">Optimaliseer je sales- en marketinginspanningen met concernrelaties<\/h2>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__descriptive-text\">Geschatte leestijd: <\/span><span class=\"yoast-reading-time__reading-time\">4<\/span><span class=\"yoast-reading-time__time-unit\"> minuten<\/span><\/p>\n<p><\/div>\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\">\n<h3>Inhoudsopgave<\/h3>\n<ul>\n<li><a href=\"#h-optimaliseer-je-sales-en-marketinginspanningen-met-concernrelaties\" data-level=\"2\">Optimaliseer je sales- en marketinginspanningen met concernrelaties<\/a><\/li>\n<li><a href=\"#h-de-voordelen-van-concernrelaties-bij-je-marktbewerking\" data-level=\"2\">De voordelen van concernrelaties bij je marktbewerking<\/a><\/li>\n<li><a href=\"#h-zakelijke-kansen-met-geavanceerde-concernanalyse-en-dataverrijking-door-nextbi\" data-level=\"2\">Zakelijke kansen met geavanceerde concernanalyse en dataverrijking door NextBI<\/a><\/li>\n<\/ul>\n<\/div>\n\n<p>Veel ondernemingen hebben een extra inschrijving als beheermaatschappij of holding, en grote bedrijven cre\u00ebren vaak aparte inschrijvingen voor meerdere producten of afdelingen om zo hun risico te spreiden. Deze verschillende inschrijvingen behoren uiteindelijk tot dezelfde familie, ook al hebben zij een andere naam of <a href=\"https:\/\/nextbi.nl\/international-targeting\/\">bedrijven in het buitenland<\/a>. De relaties tussen de rechtspersonen binnen deze families laten de bedrijfsstructuur zien en worden ook wel concernrelaties genoemd. Voor B2B-bedrijven is het inzicht hebben in de concernstructuren van hun klanten erg waardevol. Met deze concernrelaties kun je namelijk je sales- en marketinginspanningen optimaliseren.<\/p>\n\n\n<h2 id=\"h-de-voordelen-van-concernrelaties-bij-je-marktbewerking\" class=\"wp-block-heading\">De voordelen van concernrelaties bij je marktbewerking<\/h2>\n\n<ul>\n<li>Je weet welke werkmaatschappijen bij het concern horen waarmee je reeds een klantrelatie hebt. Je kunt zo via bestaande relaties gemakkelijker contact leggen.<\/li>\n<li>Je weet welke prospects tot hetzelfde concern behoren. Zo kun je acquisitie effici\u00ebnter inrichten.<\/li>\n<li>Je weet wie de relevante beslissers op werkmaatschappij- en holdingniveau zijn.<\/li>\n<li>Van elk bedrijf weet je het aantal medewerkers. Ook het totaal aantal medewerkers op concernniveau van de 100% deelnames is bekend.<\/li>\n<li>Per werkmaatschappij is er beschikking over \u00e9\u00e9n of meerdere beslissers, mede afhankelijk van de omvang of het type bedrijf.<\/li>\n<\/ul>\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"718\" class=\"wp-image-6891\" style=\"width: 715px; height: auto;\" src=\"https:\/\/nextbi.nl\/wp-content\/uploads\/2016\/11\/Concernrelaties.jpg\" alt=\"\" srcset=\"https:\/\/nextbi.nl\/wp-content\/uploads\/2016\/11\/Concernrelaties.jpg 793w, https:\/\/nextbi.nl\/wp-content\/uploads\/2016\/11\/Concernrelaties-300x272.jpg 300w, https:\/\/nextbi.nl\/wp-content\/uploads\/2016\/11\/Concernrelaties-768x695.jpg 768w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n<p>Een voorbeeld van de moeder- dochter structuur: (hierin kan een bedrijf zowel moeder als dochter zijn) bedrijf D is een dochteronderneming van bedrijf C. Maar bedrijf D heeft tevens filialen en is dus het hoofdkantoor van deze filialen. Zowel van Bedrijf D als van alle voorkomende filialen is het aantal medewerkers en de medewerkersklasse per locatie bekend. Van Bedrijf D weten we, door het aantal medewerkers van alle filialen op te tellen, ook het totaal aantal medewerkers van hoofdkantoor en filialen tezamen.<\/p>\n\n\n<h2 id=\"h-zakelijke-kansen-met-geavanceerde-concernanalyse-en-dataverrijking-door-nextbi\" class=\"wp-block-heading\">Zakelijke kansen met geavanceerde concernanalyse en dataverrijking door NextBI<\/h2>\n\n<p><a href=\"https:\/\/nextbi.nl\/over-ons\/\">NextBI<\/a> kan je het inzicht in concernstructuren leveren. We beginnen dit data-activatieproces met het <a href=\"https:\/\/nextbi.nl\/data-solutions\/data-management\/updaten-verrijken\/\">opschonen van je klantenbestand<\/a> aan de hand van de NextBI referentiedatabase. Bij een concernanalyse is het namelijk belangrijk dat we een volledig en actueel bestand als uitgangspunt nemen. Nadat het klantenbestand is opgeschoond, kunnen we bepalen welke bedrijven hierin onderdeel zijn van een familie of structuur, of het nu een houdster, moeder of dochter betreft. We maken inzichtelijk of gegevens betrekking hebben op een hoofdkantoor en welke filialen er onder dit hoofdkantoor vallen. Heb je nog niet alle filialen in je bestand, maar zijn dit wel interessante prospects, dan kunnen we je bestand hiermee verrijken. Ook andersom, wanneer je filialen in je bestand hebt maar niet het bijbehorende hoofdkantoor, dan voegen we deze gegevens toe. Door je bestand aan te vullen met ontbrekende gegevens van houdsters, moeders en\/of dochters maken we kansen inzichtelijk op basis waarvan je gericht campagnes kunt sturen. Door rekening te houden met de bredere structuren van een concern ontstaat voor jou de mogelijkheid om strategische partnerships te ontwikkelen.<\/p>\n<p>\u00a0<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; 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background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2 style=\"text-align: center;\">Dit vind je waarschijnlijk ook interessant<\/h2>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][recent_posts style=\u00a0\u00bblist_featured_first_row\u00a0\u00bb columns=\u00a0\u00bb3&Prime; 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