{"id":9452,"date":"2022-11-16T13:42:20","date_gmt":"2022-11-16T13:42:20","guid":{"rendered":"https:\/\/nextbi.nl\/?p=9452"},"modified":"2025-04-18T15:58:16","modified_gmt":"2025-04-18T15:58:16","slug":"ga-jij-voor-onderbuikgevoel-of-data","status":"publish","type":"post","link":"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/","title":{"rendered":"Ga jij voor onderbuikgevoel of data?"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n<p><strong>Verder denken dan je gewend bent om daardoor tot vernieuwende productidee\u00ebn, marketingcampagnes of bedrijfsvoering te komen? Dan is het goed om even niet naar je onderbuikgevoel te luisteren.<\/strong><\/p>\n<h3 class=\"wp-block-heading\">Inhoudsopgave<\/h3>\n<ul>\n<li><a href=\"#h-onderbuikgevoel-of-toch-liever-beslissen-op-basis-van-data\" data-level=\"2\">Onderbuikgevoel of toch liever beslissen op basis van data<\/a><\/li>\n<li><a href=\"#h-sturen-op-data\" data-level=\"2\">Sturen op data<\/a><\/li>\n<li><a href=\"#h-data-voor-analyses\" data-level=\"2\">Data voor analyses<\/a>\n<ul>\n<li><a href=\"#h-first-party-data\" data-level=\"3\">First party data<\/a><\/li>\n<li><a href=\"#h-second-party-data\" data-level=\"3\">Second party data<\/a><\/li>\n<li><a href=\"#h-third-party-data\" data-level=\"3\">Third party data<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span class=\"yoast-reading-time__descriptive-text\">Geschatte leestijd: <\/span><span class=\"yoast-reading-time__reading-time\">4<\/span><span class=\"yoast-reading-time__time-unit\"> minuten<\/span><\/p>\n<h2 id=\"h-onderbuikgevoel-of-toch-liever-beslissen-op-basis-van-data\"><strong>Onderbuikgevoel of toch liever beslissen op basis van data<\/strong><\/h2>\n\n<p>Met onderbuikgevoel is op zich niets mis. Dit gevoel ontstaat immers vanuit je eerdere ervaringen. Hierdoor leer je een inschatting te maken over de uitkomsten van beslissingen. Wil je echter je horizon verbreden of \u2018out of the box\u2019 denken om er zeker van te zijn dat je geen kansen onbenut laat? Verder denken dan je gewend bent om daardoor tot vernieuwende productidee\u00ebn, marketingcampagnes of bedrijfsvoering te komen?\u00a0Dan is het goed om even niet naar je onderbuikgevoel te luisteren. Op basis van onderbuikgevoel ga je situaties waarmee je nog geen ervaring hebt, al snel uit de weg terwijl het inslaan van een nieuwe weg achteraf juist heel winstgevend blijkt te zijn. Bovendien kun je beslissingen gebaseerd op data, altijd goed onderbouwen. Cijfers liegen immers niet.<\/p>\n<h2><strong>Sturen op data<\/strong><\/h2>\n<p>Veel ondernemers en managers sturen al op data. Sturen op data is dan ook een stabiele basis om snel te kunnen schakelen en gefundeerde beslissingen te kunnen nemen. Organisaties zijn dusdanig digitaal getransformeerd dat gegevens massaal kunnen worden opgeslagen. Gegevens die de organisatie onder andere bereiken via contactformulieren, klantcontacten en social media. Al deze gegevens maken <a href=\"https:\/\/nextbi.nl\/data-driven-marketing\/data-analyse\/\" target=\"_blank\" rel=\"noreferrer noopener\">data analyses<\/a> mogelijk. Data analyse is het interpreteren van data om inzichten te cre\u00ebren. Bij Data analyse zijn het verzamelen, ontdubbelen, opschonen en verrijken van gegevens noodzakelijk. Een Data analyse is alleen betrouwbaar en inzetbaar wanneer de analyse wordt uitgevoerd op basis van actuele en volledige gegevens. Organisaties zetten Data analyse in met het doel de productiviteit van de organisatie te verbeteren en de winst te verhogen. Data analyses cre\u00ebren ook waarde voor organisaties en maken organisaties wendbaar. Zo kun je met inzicht door data problemen voorkomen, nieuwe producten of diensten ontwikkelen, je bedrijfsvoering effici\u00ebnter inrichten of beter inspelen op de behoeften van klanten.<\/p>\n\n<p>&nbsp;<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-data-voor-analyses\"><strong>Data voor analyses<\/strong><\/h2>\n\n<p>Je wilt op data gaan sturen. Maar welke data gebruik je hier nu precies voor? De belangrijkste data is data uit eerste hand, jouw data, ook wel First party data genoemd. Data die je bewaart in je CRM systeem en in andere systemen. Wil je meer of diepgaander inzicht door je data te verrijken, dan kun je misschien beschikken over Second party data. Third party data zijn altijd beschikbaar om jouw First party data te verrijken en actualiseren.<\/p>\n\n<p>&nbsp;<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-first-party-data\"><strong>First party data<\/strong><\/h3>\n\n<p>First party data zijn de gegevens die binnen je organisatie beschikbaar zijn. Het betreft alle informatie die je hebt verzameld en opgeslagen over je klanten en prospects. Denk hierbij aan de adressen en contactgegevens maar ook aan aankoopgegevens en klantgedrag.<\/p>\n\n<p>&nbsp;<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-second-party-data\"><strong>Second party data<\/strong><\/h3>\n\n<p>Second party data is de First party data van andere organisaties; concullega\u2019s of andere zakelijke partners. Deze data wordt soms kosteloos verstrekt of uitgewisseld wanneer er een gezamenlijk belang is. Beide organisaties kunnen hun data verrijken en klantprofielen optimaliseren. Dit mag echter alleen wanneer klanten daar toestemming voor hebben gegeven.<\/p>\n\n<p>&nbsp;<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-third-party-data\"><strong>Third party data<\/strong><\/h3>\n\n<p>In de meeste gevallen wanneer een organisatie serieus met data aan de slag gaat, wordt gebruik gemaakt van Third party data. Third party data wordt aangekocht bij een dataleverancier zoals NextBI. De investering kan goed renderen want het inzetten van Third Party data maakt substanti\u00eble dataverrijking en actualisatie mogelijk. Je bouwt hiermee een bestand met precies die informatie op basis waarvan je de juiste inzichten cre\u00ebert om je organisatie winstgevender te maken.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_cta btn_style=\u00a0\u00bbmaterial\u00a0\u00bb heading_tag=\u00a0\u00bbh4&Prime; text_color=\u00a0\u00bb#34a853&Prime; link_type=\u00a0\u00bbregular\u00a0\u00bb alignment=\u00a0\u00bbleft\u00a0\u00bb alignment_tablet=\u00a0\u00bbdefault\u00a0\u00bb alignment_phone=\u00a0\u00bbdefault\u00a0\u00bb display=\u00a0\u00bbblock\u00a0\u00bb text=\u00a0\u00bbWil jij beslissingen gaan nemen op basis van data en analyses?\u00a0\u00bb link_text=\u00a0\u00bbNeem contact op\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/nextbi.nl\/contact\/\u00a0\u00bb][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_content\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#eaeaea\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb4%\u00a0\u00bb bottom_padding=\u00a0\u00bb7%\u00a0\u00bb left_padding_desktop=\u00a0\u00bb15%\u00a0\u00bb right_padding_desktop=\u00a0\u00bb15%\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbadvanced\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb bottom_margin=\u00a0\u00bb4%\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2 style=\"text-align: center;\">Dit vind je waarschijnlijk ook interessant<\/h2>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][recent_posts style=\u00a0\u00bblist_featured_first_row\u00a0\u00bb columns=\u00a0\u00bb3&Prime; category=\u00a0\u00bbdata-analyse\u00a0\u00bb order=\u00a0\u00bbASC\u00a0\u00bb orderby=\u00a0\u00bbdate\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb posts_per_page=\u00a0\u00bb3&Prime;][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb centered_text=\u00a0\u00bbtrue\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_btn size=\u00a0\u00bblarge\u00a0\u00bb button_style=\u00a0\u00bbregular\u00a0\u00bb button_color_2=\u00a0\u00bbAccent-Color\u00a0\u00bb icon_family=\u00a0\u00bbiconsmind\u00a0\u00bb url=\u00a0\u00bb#\u00a0\u00bb text=\u00a0\u00bbBekijk alle artikelen\u00a0\u00bb icon_iconsmind=\u00a0\u00bbiconsmind-Triangle-ArrowRight\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb&#8230;<\/p>\n","protected":false},"author":2,"featured_media":9457,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[63,152,153],"class_list":{"0":"post-9452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-analyse","8":"tag-data-analyse","9":"tag-first-party-data","10":"tag-third-party-data"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ga jij voor onderbuikgevoel of data? | NextBI<\/title>\n<meta name=\"description\" content=\"Met onderbuikgevoel is op zich niets mis. Maar beslissingen gebaseerd op data, kun je altijd onderbouwen. Ga met data voor zekerheid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ga jij voor onderbuikgevoel of data? | NextBI\" \/>\n<meta property=\"og:description\" content=\"Met onderbuikgevoel is op zich niets mis. Maar beslissingen gebaseerd op data, kun je altijd onderbouwen. Ga met data voor zekerheid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/\" \/>\n<meta property=\"og:site_name\" content=\"NextBI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NextBusinessInformation\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-16T13:42:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-18T15:58:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/11\/Onderbuikgevoel-of-data.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sylvia van de Nobelen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NextBIdata\" \/>\n<meta name=\"twitter:site\" content=\"@NextBIdata\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylvia van de Nobelen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/ga-jij-voor-onderbuikgevoel-of-data\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/ga-jij-voor-onderbuikgevoel-of-data\\\/\"},\"author\":{\"name\":\"Sylvia van de Nobelen\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#\\\/schema\\\/person\\\/bce86800cc41c1625779f361f05491e5\"},\"headline\":\"Ga jij voor onderbuikgevoel of data?\",\"datePublished\":\"2022-11-16T13:42:20+00:00\",\"dateModified\":\"2025-04-18T15:58:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/ga-jij-voor-onderbuikgevoel-of-data\\\/\"},\"wordCount\":1474,\"publisher\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/ga-jij-voor-onderbuikgevoel-of-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Onderbuikgevoel-of-data.jpg\",\"keywords\":[\"data analyse\",\"First party data\",\"Third party data\"],\"articleSection\":[\"Data analyse\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/ga-jij-voor-onderbuikgevoel-of-data\\\/\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/ga-jij-voor-onderbuikgevoel-of-data\\\/\",\"name\":\"Ga jij voor onderbuikgevoel of data? | NextBI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/ga-jij-voor-onderbuikgevoel-of-data\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/ga-jij-voor-onderbuikgevoel-of-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Onderbuikgevoel-of-data.jpg\",\"datePublished\":\"2022-11-16T13:42:20+00:00\",\"dateModified\":\"2025-04-18T15:58:16+00:00\",\"description\":\"Met onderbuikgevoel is op zich niets mis. Maar beslissingen gebaseerd op data, kun je altijd onderbouwen. Ga met data voor zekerheid.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/ga-jij-voor-onderbuikgevoel-of-data\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nextbi.nl\\\/fr\\\/ga-jij-voor-onderbuikgevoel-of-data\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/ga-jij-voor-onderbuikgevoel-of-data\\\/#primaryimage\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Onderbuikgevoel-of-data.jpg\",\"contentUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Onderbuikgevoel-of-data.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Onderbuikgevoel of data\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/ga-jij-voor-onderbuikgevoel-of-data\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ga jij voor onderbuikgevoel of data?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/\",\"name\":\"NextBI\",\"description\":\"Business Information\",\"publisher\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#organization\",\"name\":\"NextBI\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo-def.png\",\"contentUrl\":\"https:\\\/\\\/nextbi.nl\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo-def.png\",\"width\":1354,\"height\":417,\"caption\":\"NextBI\"},\"image\":{\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/NextBusinessInformation\\\/\",\"https:\\\/\\\/x.com\\\/NextBIdata\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nextbi\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/#\\\/schema\\\/person\\\/bce86800cc41c1625779f361f05491e5\",\"name\":\"Sylvia van de Nobelen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g\",\"caption\":\"Sylvia van de Nobelen\"},\"url\":\"https:\\\/\\\/nextbi.nl\\\/fr\\\/author\\\/sylvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ga jij voor onderbuikgevoel of data? | NextBI","description":"Met onderbuikgevoel is op zich niets mis. Maar beslissingen gebaseerd op data, kun je altijd onderbouwen. Ga met data voor zekerheid.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/","og_locale":"fr_FR","og_type":"article","og_title":"Ga jij voor onderbuikgevoel of data? | NextBI","og_description":"Met onderbuikgevoel is op zich niets mis. Maar beslissingen gebaseerd op data, kun je altijd onderbouwen. Ga met data voor zekerheid.","og_url":"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/","og_site_name":"NextBI","article_publisher":"https:\/\/www.facebook.com\/NextBusinessInformation\/","article_published_time":"2022-11-16T13:42:20+00:00","article_modified_time":"2025-04-18T15:58:16+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/11\/Onderbuikgevoel-of-data.jpg","type":"image\/jpeg"}],"author":"Sylvia van de Nobelen","twitter_card":"summary_large_image","twitter_creator":"@NextBIdata","twitter_site":"@NextBIdata","twitter_misc":{"\u00c9crit par":"Sylvia van de Nobelen","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/#article","isPartOf":{"@id":"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/"},"author":{"name":"Sylvia van de Nobelen","@id":"https:\/\/nextbi.nl\/fr\/#\/schema\/person\/bce86800cc41c1625779f361f05491e5"},"headline":"Ga jij voor onderbuikgevoel of data?","datePublished":"2022-11-16T13:42:20+00:00","dateModified":"2025-04-18T15:58:16+00:00","mainEntityOfPage":{"@id":"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/"},"wordCount":1474,"publisher":{"@id":"https:\/\/nextbi.nl\/fr\/#organization"},"image":{"@id":"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/#primaryimage"},"thumbnailUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/11\/Onderbuikgevoel-of-data.jpg","keywords":["data analyse","First party data","Third party data"],"articleSection":["Data analyse"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/","url":"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/","name":"Ga jij voor onderbuikgevoel of data? | NextBI","isPartOf":{"@id":"https:\/\/nextbi.nl\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/#primaryimage"},"image":{"@id":"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/#primaryimage"},"thumbnailUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/11\/Onderbuikgevoel-of-data.jpg","datePublished":"2022-11-16T13:42:20+00:00","dateModified":"2025-04-18T15:58:16+00:00","description":"Met onderbuikgevoel is op zich niets mis. Maar beslissingen gebaseerd op data, kun je altijd onderbouwen. Ga met data voor zekerheid.","breadcrumb":{"@id":"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/#primaryimage","url":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/11\/Onderbuikgevoel-of-data.jpg","contentUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/11\/Onderbuikgevoel-of-data.jpg","width":1000,"height":667,"caption":"Onderbuikgevoel of data"},{"@type":"BreadcrumbList","@id":"https:\/\/nextbi.nl\/fr\/ga-jij-voor-onderbuikgevoel-of-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nextbi.nl\/fr\/"},{"@type":"ListItem","position":2,"name":"Ga jij voor onderbuikgevoel of data?"}]},{"@type":"WebSite","@id":"https:\/\/nextbi.nl\/fr\/#website","url":"https:\/\/nextbi.nl\/fr\/","name":"NextBI","description":"Business Information","publisher":{"@id":"https:\/\/nextbi.nl\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nextbi.nl\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/nextbi.nl\/fr\/#organization","name":"NextBI","url":"https:\/\/nextbi.nl\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/nextbi.nl\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Logo-def.png","contentUrl":"https:\/\/nextbi.nl\/wp-content\/uploads\/2022\/05\/Logo-def.png","width":1354,"height":417,"caption":"NextBI"},"image":{"@id":"https:\/\/nextbi.nl\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/NextBusinessInformation\/","https:\/\/x.com\/NextBIdata","https:\/\/www.linkedin.com\/company\/nextbi"]},{"@type":"Person","@id":"https:\/\/nextbi.nl\/fr\/#\/schema\/person\/bce86800cc41c1625779f361f05491e5","name":"Sylvia van de Nobelen","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/43f9882c11a137e1e314d149bfc9f7f5dc822a554f9a4898618844ffb8d5defe?s=96&d=mm&r=g","caption":"Sylvia van de Nobelen"},"url":"https:\/\/nextbi.nl\/fr\/author\/sylvia\/"}]}},"_links":{"self":[{"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/posts\/9452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/comments?post=9452"}],"version-history":[{"count":15,"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/posts\/9452\/revisions"}],"predecessor-version":[{"id":9482,"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/posts\/9452\/revisions\/9482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/media\/9457"}],"wp:attachment":[{"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/media?parent=9452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/categories?post=9452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nextbi.nl\/fr\/wp-json\/wp\/v2\/tags?post=9452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}