Effective way KUNSTUITLEEN.NL growth customer base

KUNSTUITLEEN.NL experiences that more specific audience segmentation works

KUNSTUITLEEN.NL, with its collection of more than 30,000 works, is one of the largest in the Netherlands. A diverse selection that is constantly being added to by new artists and established talent allows people to enjoy a changing collection at home and at work.

“Certain events increase the likelihood of success.”

KUNSTUITLEEN.NL has extensive experience in prospecting through telemarketing campaigns. For example, she experienced that an event such as a company relocation presents an extra great opportunity when it comes to renting or selling art. Thus the question arose from KUNSTUITLEEN.NL “How can we quickly and specifically get in touch with companies and institutions that have very recently moved?”

A continuous flow of interesting leads

Together with NextBI, KUNSTUITLEEN.NL determined what specific criteria relocated businesses must meet to maximize the offer’s chances of success. Based on these specific characteristics, NextBI has developed a script that can be used to generate exactly the desired data. The Art Advisors at KUNSTUITLEEN.NL thus have a continuous stream of interesting leads.

The direct lines and quick follow-up combined with the right data makes KUNSUITLEEN.NL a very effective way to grow its customer base and has a healthy ROI on the leads provided by NextBI.