Good luck with a good address database

A direct mail campaign is only successful with a good address database

Mail Success specializes in devising, producing and sending effective direct mail campaigns. Whether it’s an unpersonalized mailing, or a personalized campaign with unique data and response code, Mail Success puts creativity and experience to work to make direct mail campaigns a success. The data used in these direct mail campaigns is always a major focus for Mail Success because the best possible results are only achieved when you deploy a good address database.

Optimal results with direct mail campaigns

The partnership between Mail Success and NextBI has been successful for years. In each process, there is intensive contact between Mail Success and NextBI in order to jointly arrive at an ideal target audience specific to the campaign in question. How was that before at Mail Success? ”In many cases, our customers provided a database that was not complete and up to date. Moreover, these databases often contained duplicate data,” said Ron van Dam, Commercial Director at Mail Success. To achieve optimal results with direct mail campaigns, Mail Success enlisted the help of NextBI. Together they identify the client’s needs; the industry, company size, the region in which the direct mail will be sent and any contacts to personalize. We also discuss whether the client wants to deploy their own address file that needs to be deduplicated with the prospects NextBI provides.

A higher conversion rate as well as a lower mail return rate

Ron van Dam about the cooperation with NextBI: “I like the cooperation with NextBI very much. My customers expect me to respond quickly and I expect the same from my suppliers. NextBI understands this and when necessary I have a response within an hour which I can give back to my customer. In addition, since working with NextBI, we see a higher conversion rate as well as a lower percentage of post returns on the direct mail campaigns we run.”