Cleaning up customer records
Cleaning up your customer base will ensure that your campaigns yield a higher return and you don’t lose out on valuable customers.
Cleaning up your customer base will immediately increase your profitability
Every year, about 30% of the data in your prospect or customer database mutates. How many relationships in your file have now gone bankrupt, merged or moved? Companies also change names and branches are bought or sold. New customers are added to your customer base as carefully as possible but a typo is easily made. Cleaning up your customer database before using it for segmentation, analysis or a sales or marketing campaign is therefore not so crazy. Focusing your actions on customers you don’t have current data on is a waste of money.
NextBI ensures that the business information and features in your files are and remain up-to-date. This way you avoid unnecessary costs due to outdated information. But it also detects and fixes errors in your files. Consider the spellings of company names and addresses.
Are you curious about the timeliness of your customer base? Contact us
The benefits of cleaning up your customer database
Cleaning up customer or prospect data requires an up-to-date reference database. NextBI ‘s database of 3.6 million companies, legal entities and organizations is ideally suited for this purpose. We clean up your database by linking the data in your file to NextBI’s database. The current data is added to your file so that the original data is not overwritten. In addition, bankrupt and dissolved organizations are featured in your file. Thus, the path to higher returns is clear.
- With the right information, campaigns become more targeted and ROI increases significantly
- You don’t lose sight of valuable customers and can work effectively on customer retention
- Communicate more effectively upon relocation, change in business activity, opening new facility
- Postal mailings are more sustainable because you don’t waste print materials
- Irritation to recipients is prevented and the number of mail returns is significantly reduced
- Up-to-date data provide better analysis and reliable insights into market opportunities
- You prevent and limit defaults in bankruptcies
- You comply with update obligation AVG (point 4; Correctness)
Make your business address files more valuable
Curious about your options for cleaning up your customer base?
Startbaan 6
1185 XR Amstelveen
Chamber of Commerce number: 20078697
IBAN: NL98RABO0305995170
BIC: RABONL2U
VAT number: NL0094.75.898.B01
