Data maintenance for optimal data quality

Achieve sales and marketing goals more efficiently with data maintenance

Bad data is not immediately recognizable but, especially in the long run, works against your organization’s results quite a bit. And in particular, the essential part of sales you lose as a result of leaving market opportunities unexploited. With sound data management and data maintenance as components of data management, you collect, store and use data in an efficient and cost-effective manner. This is necessary to identify your market potential on the basis of which you can determine the most promising target group and strengthen your competitive position. Moreover, with the right data, you can do much more targeted and successful sales and marketing campaigns and build stronger customer loyalty.

To optimize and ensure data quality within your source file, you need NextBI’s market-covering reference database. A database with current data and relevant characteristics of all companies and institutions in the Netherlands on the basis of which an update of your database can be carried out. Because in your files, business information that is current today may be out of date within a month. With current and complete data, you can create a 360-degree view and map your customers’ customer journey. With this information, you easily build your customer relationships and new sales opportunities become apparent.