MisterChat approaches exactly the right prospects

MisterChat wants to double the number of customers

MisterChat was founded by MisterSales. The idea? Making sure through staffed live chat that companies no longer lose sales opportunities. MisterChat offers businesses a chat service via a ready-made integration specifically for lightspeed websites and web shops. MisterChat now has over 500 customers and plans to double that number in the next few years. It also wants to go international in the foreseeable future. All under one condition: a premium customer experience, high conversions and many happy relationships. But to offer the integration in a targeted way, it needs to know who has a lightspeed website or shop.

Finding promising prospects based on keywords and tags

NextBI has developed a technique called Lead online. With Lead online, promising prospects are found based on keywords and tags collected within all the unstructured data available online. With Lead online, NextBI provided MisterChat with insight into which websites have a specific underlying platform via a 100% coverage tag. This combined with a few more online data elements including the use of Google Tag Manager, resulted in a dataset that allowed MisterChat’s marketing efforts to convert many times better. This technique can also be applied internationally so that MisterChat can offer its services targeted abroad in the future.

Continuous supply of interesting leads

Because NextBI continuously refreshes the online unstructured data, MisterChat can periodically source new leads that qualify at any given time. This means that when new lightspeed websites come online, MisterChat is the first to know.