Schneider Electric relies on data quality and knowledge

Schneider Electric with market-oriented approach needs even more essential B2B information

Schneider Electric is at the forefront of the digital transformation of energy management and automation. It offers IoT solutions that seamlessly integrate and collect, analyze and respond to data in real time. With its specific solutions, Schneider Electric enables companies in various industries and sectors to vastly improve safety, efficiency, reliability and sustainability.

“Target group segmentation quickly emerged as a key focus area.”

Several years ago, Schneider Electric opted for a transformation from product-oriented to market-oriented organization. Target group segmentation quickly emerged as a major focus. From headquarters, verticals were appointed for targeted marketing and sales activities. Schneider Electric used Salesforce (global leader in cloudbased CRM software) and has always been keen on data quality. However, with its market-oriented approach, the need for essential information to make the right decisions grew. Moreover, the dataset was quite outdated over the years, causing waste.

“A major long-term benefit is that the improved quality of the dataset is maintained.”

To optimize data quality and make its business data complete, Schneider Electric enlisted the professional help of NextBI. “NextBI is the only vendor that has been able to provide a tailor made solution to our data needs. Data that is immediately usable through our template is very valuable to us.”. An important first step was the initial matching (comparing the databases of Schneider Electric and NextBI), which they went through very carefully together. Then Schneider Electric’s data could be efficiently updated and enriched. A major long-term benefit is that the improved quality of the dataset is maintained. In fact, new customers are added to the file continuously and as described, and updating is still done periodically. The current and complete database also gives Schneider Electric good analysis capabilities. Thus, analysis provides insight into its most interesting potentials and better identifies its market position.

Schneider Electric relies on NextBI’s data quality and knowledge. It drives its processes based on appropriate B2B data. The entire process of Schneider Electric in the Netherlands has therefore been used as a best practice for the international branches.