A stronger connection with its members for Techniek Nederland

Techniek Nederland is the business association of technical service providers, installation companies and the technical retail industry. They make technical developments practical and thus socially relevant. Techniek Nederland represents more than 6,000 companies, making it one of the largest employer organizations in the Netherlands.

Responding to current information needs

Techniek Nederland sought a partner who could help it gain optimal insight into the composition of its membership. Esther Kok, Marketing Team Leader: “Our objectives of providing insight into our data are to be able to communicate with our members in the most focused and relevant way possible and to respond optimally to current information needs. Keywords for our cooperation with NextBI: fast, accurate and efficient. The good customer-friendly and personal communication with NextBI certainly contribute to our fine cooperation.”

Improved customer loyalty and customer satisfaction

First, to take Techniek Nederland’s wealth of data to the next level, NextBI enriched the existing membership database with valuable additional data points. Now, criteria such as the exact business activity, number of employees, legal form and date of incorporation of members provide Techniek Nederland with the desired added value with which they achieve even better customer loyalty and customer satisfaction. In addition, opportunities in cross- and upselling can now be understood.

Potential new members mapped

In addition, as a business information specialist, NextBI has the ability to identify potential new members with this current and comprehensive source file of members. As a result, Techniek Nederland now has insight into the size of its market and the regional distribution as well as the organizations that belong to its target group but do not yet enjoy the benefits of membership. With this statistical information from NextBI, Techniek Nederland can target and successfully expand its membership base.