GfK uses best methods for customer insight

Research company GfK

GfK is one of the largest research companies in the world where more than 13,000 experts search daily for new insights about the way people live, think and buy, in more than 100 countries. GfK constantly innovates, using the latest technologies and best practices to give clients the best possible insight into their customers. “We have great expertise in processing data into new insights and advice. Together with our clients, we make the translation into concrete opportunities. Our scientific knowledge forms the basis and we believe in quality and precision. We continuously apply the most innovative methods and techniques to predict the future as accurately as possible.”

Timeliness is a prerequisite

GfK values continuity, long-term relationships with clients and continuously performs at the highest level. GfK has found in NextBI its partner for delivery of B2B data. Alke Bassler, Research Manager Media at GfK: “At GfK, we regularly need b2b data for various market research projects, and place great value on up-to-date, qualitative data.” The now long-standing cooperation between NextBI and GfK is testament to the fact that the two organizations have found each other in terms of customer relations and quality. For the market research industry, quality is essential and timeliness a prerequisite.