New opportunities through customer insight for Elis Netherlands

Elis Netherlands optimizes the sustainability of its customer base

Elis is a leading multi-service facilities provider in the areas of textile services, hygiene solutions and various other rental-with-maintenance services. Elis’ products and solutions enable businesses and institutions to operate in a completely safe and hygienic manner.

“New opportunities through customer insight”

With its 400,000 active customers, nationally and internationally, maintaining relationship databases is an important business process in itself for Elis. In addition, Elis sees the added value of generating customer insight from its relationship databases to identify new opportunities and target groups. It engaged NextBI as an innovative partner, to assist in both maintaining the relationship database and finding new customers.

Methodology for better customer relations

NextBI maintains Elis’ very extensive Dutch B2B relationship database. By frequently delivering the mutations within this relationship file, Elis is always assured of up-to-date data that ensures the highest possible hit rate. By adding additional company features, NextBI also provides Elis with valuable customer insight. This further enhances Elis’ ability to effectively acquire, maintain and retain new customers. Moreover, by also utilizing NextBI’s historical database in the process, Elis manages to successfully update current customers with now-mutated data.