OGZ deploys NextBI as permanent data partner

Organization Group South

As a full-service and independent organizing agency, OGZ (Organisatie Groep Zuid) has a significant position in the Dutch trade fair landscape and beyond. The steadfast OGZ pillars of quality, added value and relevance ensure that both exhibitors and event visitors get what they expect. The bar is high, even for the partners who support OGZ. That is why we are honored that OGZ is using NextBI as a permanent data partner.

The organization of the Webwinkel Vakdagen, the most important e-commerce trade fair in the Benelux, is in the hands of OGZ. How can this trade show continue to be so successful and grow even further? Data, Data Management and Data Analysis provide answers.

How does the joint approach of OGZ and NextBI work?

OGZ has its own client base. NextBI matches the customer record with its complete database, allowing it to update and enrich the records with missing address information, bankrupt and expired attributes, industry codes and employee classes.

An analysis was then performed on the file to identify what organizations fall into the trade show’s target audience. In fact, organizations with similar characteristics in terms of industry, size, etc, are interesting prospects to approach as well. Based on this, a prospect database was proposed (companies and contacts) relevant to OGZ. The new data is naturally de-duplicated with OGZ’s customer data.

Over 270 e-commerce vendors presented themselves to over 12,500 e-commerce professionals who visited the show during its 12th edition in January 2018. With this number of visitors during the 2018 fair, the upward trend continues. Data and data solutions, among others, contribute to the success of OGZ.