Rendement looks for the right features and current data

With an appropriate reference database, Rendement Uitgeverij creates insight into its entire market

Rendement Uitgeverij is a multimedia publisher of professional information. With more than 60 employees, it provides products and services in ten different fields, from human resources to finance, from payroll to occupational health and safety. For more than 20 years, she has created trade magazines, books, online content such as reference books and tools, newsletters and training & conferences for professionals. It now informs tens of thousands of professionals about important laws and regulations in their field.

“You select the ideal target audience with the right characteristics.”

Rendement Uitgeverij is looking for a suitable reference database to create insight into its entire market. This helps her in being able to best serve her customers and reach the right audiences even better. In doing so, she is looking for specific characteristics of companies that are relevant to her in selecting the most ideal target audience. Moreover, Rendement Publishing places great importance on the completeness and timeliness of data. On this basis, it is partnering with NextBI.

A complete customer view for Rendement Publishing

NextBI periodically updates over 3.4 million companies for Rendement Publishing. Based on this, a complete customer view is created for Rendement. The data is used for analyses that help Rendement determine the most promising sectors for growth. Rendement can now assemble the right datasets of prospects for successful acquisition. In addition, Rendement Publishing uses the data for all internal systems so that it can use for ongoing campaigns, current data.