Rentokil works with NextBI as the partner of choice for high-quality data

Rentokil works data-driven and with NextBI has the partner for high-quality data

Rentokil Pest Control provides professional pest control and pest prevention services to businesses and individuals nationwide. With more than 285 employees across the Netherlands, Rentokil Pest Control is widely known as the number one pest prevention, detection and control company.

Accurate data is very important for creating and maintaining a close customer relationship

Increasingly, Rentokil ran into the drawbacks of incomplete data in its systems. Therefore, adding all relevant data in the CRM system when entering a new relationship takes a lot of time. Just when accurate data is very important for creating and maintaining a close customer relationship. But up-to-date and complete customer data is also important in Rentokil’s prospect campaigns. In fact, prospect selection is de-duplicated on existing customer data for efficient campaigns.

Complete data and market share insights

NextBI linked, updated and enriched all records in Rentokil’s CRM system with the necessary basic data. The NextBI API is then deployed to import the complete data of new relationships directly from the NextBI database into Rentokil’s database. In addition, this API also automatically processes changes within records in the Rentokil database. For prospecting campaigns, Rentokil uses Mijndoelgroep.nl. Rentokil has made all its data available in this platform so that this customer data can be used to de-duplicate selections of prospect data. Rentokil puts together its own selections for prospect campaigns within this platform and also has direct insight into its market share here. This works quickly and efficiently and it is a consistent process.