Home » Wienerberger, building and paving materials made of ceramics

Wienerberger, building and paving materials made of ceramics

How does Wienerberger stay in optimal contact with its customers?

Wienerberger is the market leader in ceramic building materials and the only supplier that can provide customers with the complete ceramic exterior envelope and paving. With developments in ceramic building materials, Wienerberger is at the forefront. Her experience and dedication to this particular material allows her to be very provide customer-oriented service. Whether you are a contractor, roofer or architect, Wienerberger is the right place for ceramics.

How does it keep its customers optimally informed of developments?

The image of Wienerberger is guaranteed by the continuous quality and versatility of the product range. A requirement here is that this quality must be reflected in the communication from Wienerberger to its customers. How does it keep its customers optimally informed of developments? “Not all the addresses in our customer database were up to date and, in addition, duplicate data also appeared in the system, customers who were registered twice. This was updated on a regular basis, but ultimately we were running behind the times,” said Marc Kuijpers, Manager of Project Support at Wienerberger. This was when Wienerberger engaged NextBI to professionally assess the status of its customer base. Together we looked at how we could solve this in a structural way so that we could optimize communication with our customers.

NextBI performed a match on Wienerberger’s complete customer database and NextBI’s company database, indicating which data needed to be updated. Wienerberger has been able to catch up with this. Wienerberger’s relationship file has been cleaned up and provided with the most up-to-date data. Marc Kuijpers: “We now receive a monthly update, if things have changed at relationships that are in our file. This allows us to keep our file up-to-date and eliminates the need for a large annual catch-up.” With an up-todate customer database, you also limit your waste and don’t lose track of valuable customers.

Wienerberger goes one step further with the NextBI API

By using the API and thus remotely accessing NextBI’s up-to-date and market-covering company database, Wienerberger not only makes filling out the web form very easy for its customers. It also increases the quality of data entered on the web form, significantly improving work processes at the back end. “For us, it is imperative that the zip code and house number entered matches the data we have in our CRM system. We use this combination to find out whether it is a new or existing customer. In the case of an existing customer, the request is automatically linked to the data of this customer in the CRM system. If not, a new customer is created. In addition, the data from the web form is used to send samples. Data quality is therefore very important. NextBI’s solution improves the quality substantially.”